Currently, no business can get without holding a decent social network profile. Popular online services like Facebook, Instagram, Twitter and Snapchat have a global user base of more than 3 billion users. With the touch of a button, businesses can easily contact these business users and turn them into paying customers. Thus, social media, to the extent that it allows linking brands to large audiences, is a gold marketing tool, regardless of their appearance.
As a digital marketing specialist with more than 10 years of experience in the field, I like to keep abreast of new trends in social media and online marketing. Because I have a lot of work (and a competitive advantage over other market members) depends on it.
Three Social Media Marketing Strategies that You Should Know
In this blog post, I share three of the most common ways to increase web traffic flows on your social media. These strategies are free of use and do not require much prior learning to be understood. So if you are a startup or even an established company that wants to expand your reach online, you have something to gain from using it.
Be sure to use these tips as general guidelines and not as “unique” security solutions. Because each business is different, social media marketing routines require a number of customized “on-premise” approaches to success.
And so without further ado, here are some of the most important awareness strategies you need to implement immediately!
1. Online Forum/Community/Group Postings
Popular social media platforms like Facebook and Instagram literally analyze thousands of user-rich forums related to specific industry niches. So if you’re a cookie maker, you’ll probably find hundreds of free community sites where you can advertise your product line. And as I mentioned above, these ads are free.
One of the best ways to market your product / service portfolio on these digital channels is to use indirect marketing mechanisms. This includes the creation of a range of fun, captivating and interactive text and video publications that immediately alert readers. Recently, one-to-two-minute short video messages have been used to replace plain text advertising as primary marketing products. And it is understandable if you look at the very short attention groups of most social media users today.
2. Make Use of Third-Party (Unaffiliated) Blogging Platforms
I borrowed this strategy from my off-page SEO blogging job.
Many third-party and independent blog / site owners do not have the means to employ separate content writers or time to write their own articles. For this reason, they are usually open to accepting written concepts (which are thematically adapted to the main concerns of their websites) on the part of others. And this is open acceptance that you can use as a professional copywriter for your own campaigns.
To do this, it is easier to write a blog (according to the requirements of the publishing site) containing one or two anchor links to your social media channels. Anchor links are hyperlinks (URL attachments) located behind normal sound ‘keywords’. When a reader clicks on them, he immediately directs them to the link address on your Facebook or Instagram page.
3. Time Your Posts During High Traffic/Visitation Hours
If you want to increase the efficiency of your social media marketing efforts, consider setting your placements for periods of high traffic. It depends on your target audience’s time zones, especially when it’s likely to report in their social media.
For most companies, the time slot between the hours. 10:00 and 12:00 an excellent opportunity to interact with IT solutions Calgary. But this decision depends largely on their individual operating times. Or times when they have customer service/interaction staff available to handle consumer queries and transaction-related calls.
As a social media marketer, you can leverage the simultaneous use of these three strategies rather than using one.