Proprietors of independent ventures like a small CCTV business for instance, practically have minimal spending for marketing. This is a typical issue for small entrepreneurs since it is better to spend money on overhead expenses instead of placing a bet on marketing which may not be successful.
With the rise of mobile and online, marketing has undergone extensive changes. Sending out news tweets, creating a business Facebook page, and transmitting push notifications are just some examples of ways, in which we communicate with customers.
Everyone who is running their business to earn enough amount of profit is definitely aware of the business terminology, Pay Per Click (PPC) and Search Engine Optimization (SEO).