video conference

Let’s face it; ever since the pandemic hit, things have drastically changed, the business world. Most of us probably thought it would be over in an instant, yet here we are a year later making adjustments in some regions of our business to continue to function in the industry properly.

Technology is an essential component of the business. If businesses didn’t use technology, communication between clients and even staff members would be non-existent. Video conferences have now become the order of the day, with meetings being scheduled and held over apps such as Zoom. In addition, the business world has now transitioned to support remote work meaning video conferencing technology is even more essential than before.

Video conferencing is used to reach out to business clients who are far away.

Often, meetings require various individuals who reside in different locations to make attendance. Coordinating travel for all these participants can prove to be a challenge and can be costly. When a business had a client they wanted to bring on board miles away, an employee or two had to arrange to travel to meet them and talk business face to face. Now with the emergence of video conference technology, people do not have to travel.

This saves time and money on travel. Employees and colleagues who would have been occupied with off-site conferences, business meetings, and training sessions can now put their focus and energy into work. Even when it comes to the hiring process, video conferencing technology has made it possible to bring top talent on board without traveling across the country to be hired.

Video conferencing encourages collaboration.

Video conferencing is not a tool that is only used in communication. When it comes to collaboration between employees and clients, video conferencing technology is coming in quite handy. Individuals can now work together on projects no matter their location globally, making it easier to complete tasks and increase productivity. With this technology, you can incorporate feedback, and questions can be answered immediately, leaving no room for confusion or miscommunication.

Employees and clients can also quickly brainstorm as a team and ensure that everyone understands what the project needs by the end of the meeting. Video conferencing comes with integrating tools that make this and so many more features possible to achieve. Employees can now share content, use a whiteboard, and annotate content when needed. Some features allow your employees to access and edit documents in real-time while on their devices.

That is not all; virtual meeting rooms and other types of hosted video conferencing are available to promote communication and collaboration among people. All these features found in a video collaboration system improve the way your business functions, including aligning your work better and allowing space for knowledge-sharing.

Video conferencing technology promotes productivity due to a healthier work-life balance.

Regarding the current work-life balance, we have seen a change to accommodate a more flexible schedule that allows working in variable locations and less jet setting. This promotes a healthy and better work-life balance that everyone is aiming for. So how does video conferencing technology come in? Now that employees are free to work from wherever they can and at any time as long as the goals are met and all the tasks are completed.

Employees can now adjust their daily schedules to accommodate all aspects of their life thus making them fulfilled. This promotes a higher level of productivity when it comes to business as they do not experience burnout or fatigue while on the job. Employees can now work remotely or from their homes using video conferencing. These meetings have proven to be more productive than face-to-face meetings.

Research shows that video conferencing encourages more engagement in meetings, whether in team meetings, customer partner meetings, or even large group meetings. Because video conferencing allows for a collaboration of documents in real-time, employees can forget about spending too much time scrolling through long messages to find a single message or other necessary documents preventing confusion and delays at the workplace. This way, the business can run at its very best.


It is without a doubt that video conferencing technology is here to stay. If you want your business to be up to standard and reap the benefits of video conferencing, then you will have to integrate it into your workplace as soon as you can. Whether you want to improve productivity, connect with your team, or bridge the gap that distance poses, this is the feature that will step in to do just that.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.