As web development technologies continue to expand to improve the way we engage with users, web design also continues to evolve, but its importance is sometimes underestimated.
But the truth is that web design is the reason why the majority of your users decide to either stay on your website or bounce.
Whether you’re a digital marketing professional or you’re starting a website or online store, it’s important you are aware of how web design is developing and what are the top web design trends you should keep in mind this year.
So what are the top web design trends in 2021?
Here are the main trends that the best designed websites are using:
Simple design and navigation
When users land on your website, the first thing they see is the general design and the navigation. If your website looks messy and confusing, and it’s difficult for them to find what they’re looking for, they will immediately bounce and look for something else.
Make sure your photos, copy, and design are as clear as possible. In addition to that, check whether your navigation bar is properly displayed and it includes all the necessary fields (such as contacts, about us, resources, etc.) can users easily find What they’re looking for on your website? Can they easily navigate through your website?
Responsive web design
Not every user will utilize the same device to access your website. You might have a stunning-looking website for a website, with amazing videos and photos, that looks bad when access through a mobile phone. As a great part of online users are using mobile devices to search for information and purchase products or services, it’s important that your website design is responsive for all devices. In addition to that, when trying to target mobile device users, it’s more important than ever to optimize your site’s speed, which brings us to the next point.
Fast load time
Have you ever landed on a website that takes super long to load? If yes, you probably had a negative overall impression of the website and decided to bounce and direct your search for content or products and services somewhere else. In 2021, it’s more important than ever to make sure your website loads fast.
Using the right colors
Colors play a fundamental role in web design. The color you use should be aligned with your branding strategy. Think about what colors will resonate best with your target audience and customers, and which colors you should avoid. In 2021, successful websites are starting to use more comfortable colors, such as pink and green to create a better user experience.
Optimizing visual assets
Finally, in 2021, it’s important to optimize the visual assets you’re using on your website. These are very important as they will make your content easier to read and create a more interactive experience. But at the same time, when using assets like photos and videos, make sure that you’re not using huge size files that would make your website slow, ending up with visual assets being counterproductive.
Now you know what you need to keep in mind when designing your website in 2021. If you want to find new inspiration for your web design, follow the top tips and trends outlined in the infographic below. Whatever tips you choose to follow and whatever color schemes and design formats you pick for your website, keep in mind that the main goal of your website design should be to attract new visitors that land on your site, and to create an overall positive user experience, which will benefit your brand and boost your company’s business and marketing KPIs, such as leads, conversions, and sales.