How many times have you come across such videos where you see a person drawing something useful. There are certain videos which have a character describing you about the things by taking you step-by-step through a detailed process. Normally a hand is guiding you through the instructions helping you to get connected with the brand message. Sometimes, there’s a voice over actor dictating you the entire process. Other times, the hand simply writes the message on the whiteboard and leaves an impact.
Whiteboard animations are hot in the market, and businesses’ which are leveraging whiteboard animations are creating a better awareness among their audiences. But here’s the big question, how to know what is the best way to design the perfect whiteboard animation video? Here are four things to help you learn what goes into a whiteboard animation and how it can create the perfect impact.
1) Never Start Your Animation Without a Script
The most important part of a whiteboard animation video is the script. It contains all the important factors which will lay the ground works for storyboard, the illustration and the animation.
So to begin with, you need to make sure your script has a powerful narrative. It should have an explanatory beginning, a knowledge gaining middle, and a call-to-action focused ending.
Before crafting your script, address the following four questions.
- What – Explain your audience what is the specific problem you can solve for the audience.
- How – Provide a proper description on how your product/service can help resolve it.
- Why – Explain how your product is one of the best alternatives in the market.
While addressing all of these questions, make sure to keep everything or every information educational. When your intention is to educate the audience, the results are quite more versatile than ever.
2) Storyboarding Your Animation
Once the script is ready, next comes the storyboard where your animation must be expressive & well defined. It should communicate your message clearly with the illustrators, animators, voice over artists, and so on. Take a storyboard like a draft filled with engaging illustrations which will help the rest of your team decide how to work around with the animation. It’s time your experts should choose what is the best way to put everything in words and describe the animation. Never ever skip storyboarding!
It’s what gets the ball rolling in the right direction for most whiteboard animations.
3) The Three Pillars of Whiteboard Animations
It will not be wrong to claim that no whiteboard animation will ever be complete unless it has the following three aspects. For any whiteboard animation to turn successful, it is highly essential that your whiteboard animation must include a whiteboard, a continuous drawing and a good drawing hand.
The whiteboard part is going to be the portrait on which the drawing hand will explain through continuous drawing what the message is all about. All three will help your audience to follow the visual narrative.
The drawing hand may sound an extra feature, but that’s just what makes everything sound interesting. It puts everything together and turns your regular animated video into a complete whiteboard animation.
4) Lastly Include Elements to Boost Awareness
Is it necessary that your whiteboard animation should be black & white?
Although, black & white is the appropriate structure to follow, it is not obligatory that one must use the black & white colors in their whiteboard animations only. If you want your visual elements to stand out & appear recognizable, then your brands should have some colors, a logo or even engaging sounds for value addition. A mix of all such features will ensure your brand’s logo stands a class apart from the rest.
Create a whiteboard animation video with powerful visual appeal so it can easily convert audiences.
So that’s just about everything you need to keep in mind if you’re planning to invest in Whiteboard Animations. Are you investing in whiteboard animation for your business? What are some of the ways how you can capitalize on whiteboard animations? Feel free to share your insights with us.
