So, after so much hustle, your product has completed the production phase and now you’re ready to bring it in the market, what’s the next step?
Well, the next step is to come up with an innovative and eye-catching package design that your customers won’t be able to resist buying. You cannot just throw it into a plead gift box and be done with it, instead you have to invest in incredibly designed custom makeup boxes or whatever type of packaging boxes you need.
If you want your product to make its name for how remarkable it truly is, you need to spend some time, effort and little capital to come up with that perfect box that will be able to hold it in all its glory.
Let’s take a look at some of the best tips and techniques that will help you come up with an effective package design,
Keep the consumer in mind
When designing a product package, the very first thing you need to keep in mind is the consumer. Don’t think like a design, think like a user who is going to pay for the box that you’re about to design.
Now consider all the facts and aspects that you keep in mind when buying a product from the market. What are the things you notice? Do you notice the color or the font?
Do you think about its sustainability or whether its sturdy or not? Take into consideration every little aspect that comes to your mind when you’re shopping yourself. It will make things a whole lot easier for you when you finally start designing your package.
If you’re selling your product exclusively online then you need to come up with a package that will be able to tolerate the rigorous handling of warehouses and delivery services. You also need to keep in mind different variables like insects, temperature, dust, mold, microorganisms and UV light that can damage different kinds of packaging.
Nobody wants their hard work to go into vein and your product will face gruesome circumstances during the whole shipping process so design a package powerful enough to handle all the assault. You need to consider the package as the protective shell for your box so that it reaches safely to your customers.
Along with surviving the variables that we just mentioned, another factor that you need to consider that your package plus the product needs to survive falling from an extreme height.
During the shipping process, it is very common for handlers to throw the boxes down from a great height. What you need to do is make sure that your package along with the product inside survives this fall.
The best way to protect your product is to not leave any space inside the box that may give it room to move. Keep the box air tight and use bubble wrap. As far as your packaging is concerned, choose a material that can survive hard drops.
Another aspect for an outstanding package design is product friendliness. Your package should complement your product inside and make it more accessible for the user. It should be too hard for the consumer to use your product through the package design.
One example of this product friendly packaging are the squeezable bottled ketchups we see in the market. They make it convenient for the user to access the ketchup inside as compared to the glass bottles that were previously used and make the product worth buying.
The only way your box is going to make an impact on the user if it has been customized right according to your brand’s vision.
Create a design that is completely original and presents your brand’s idea. Don’t overboard yourself with too much art. Instead, create an artistic design that will help people connect your product immediately with the brand.
Another aspect that will help you come up with effective packaging is the sustainability quotient. Given the environmental crisis that we are currently facing and how earth is suffering because of the impact garbage has had on it.
You might want to be sure that you don’t add more to this waste. Come up with a design and choose a material that not only you but your customers would also be able to reuse. Something that is sturdy and long-lasting.
You can also innovate your design and turn it into something that is going to attract your customers. For instance, the chocolate boxes that we see on the shelves have small portions that can be later used as jewelry boxes so customers go for it in the blink of an eye again and again.
Simplicity is the key
A lot of times, manufacturers go overboard with the design of the package and in doing so make the product lose its charm.
Trust us when we say, you don’t want the same thing to happen to you. Design your box in such a way that it is easy to scan and isn’t too hard on the eyes. It should be simple yet creative that it catches the human eye instantly.
Humor your customers
Packaging doesn’t always need to be straightforward. There is no big deal in trying taglines and slogans that will add a little humor to the background. Come up with interesting, witty and funny taglines that will attract the customers in such a way so they get intrigued about the product you have just launched.
Make unboxing a breeze
Now that we are having talked about packing your product, you cannot forget the impact of unboxing as well. Nobody likes to buy a product that comes with a very hard to open package. A lot of times, people cut their fingers because the box is made out of sharp materials and is difficult to open and during the process, they end up hurting themselves.
Don’t complicate the unboxing process and make it as simple as it can be. We would also recommend doing a patterned tutorial on your box for the unboxing procedure so that your consumers won’t have a hard time opening it up.
Beware about the cost of your package. Don’t let it cost you more than the product itself. Cost is one of the biggest factors that can either make or break your package efficiency. Look for suppliers and calculate your total manufacturing and production cost beforehand.
Also, assess the feasibility of putting your product inside the box. This is another procedure that needs to be paid attention to. If you have enough funds at your hands, try and make the entire process automatic so the first hands that do touch your product will be of buyers.
So, these are some of the most effective tips and techniques that you can use to create an effective packaging design.
As you can see, the package of your product has a great impact on the consumers. There are so many people out there who will only buy your product after seeing how good the packing box is. it is also the very first thing that lay eyes on.
So when designing a package, make sure you keep these tricks in mind for better outcomes.
Usman Akram is a passionate blogger who writes on various subjects. However, packaging being something he operates in regularly fascinates him the most. He’s operating a packaging blog, PackagingWin where you can find inspiration about various products packaging and unique design.