In this age of social media, it is pretty common to see different kinds of trends to get viral. This is an important task to know about trends, especially when most of the audience is on the internet. According to the statistics in 2022, every person in the age range of 16 to 26 years spends at least 3 hours surfing social media platforms.
As a person who owns a business, you must know what trends are popular and use them in marketing, so that you can drive sales and take space in the competitive market. This is true in every field and industry.
The packaging industry doesn’t go unmarked as well. There are many packaging trends which are getting super popular among millennials as well as Gen Z. We are talking about sustainable packaging. Sustainable packaging is the latest trend to make all packaging green.
Sustainable packaging is a term which is used for packaging that is responsibly resourced as well as doesn’t harm the environment in any way.
Along with this, the process of getting raw materials, manufacturing, usage, reuse or recycling should not leave high levels of carbon footprint.
In the above section, we have talked about sustainable packaging. This is the hot topic of the year 2023, as people get more and more aware of the condition in which our Earth is.
When we look at the statistics, we will find that most of the single-use plastic comes from the packaging industry. This gets serious when we talk about the numbers. In the year 2022, according to the United Nations Environment Program, a total of 95% of the total single-use plastic is discarded into landfills and oceans.
If we weigh the plastic, then we will find that approximately 1,365,000,000 kg is neither recycled nor properly disposed of.
These are not some forgettable numbers. These are the facts that we have to live by. All these things about our environment and pollution are the driving force behind the #gogreen drive.
“ We have not inherited our land from our forefathers, we have borrowed them from our children.”
These are some wise words which were said by Mr Lester Brown who is a very famous revolutionary. This statement is the best way to understand the need to spend carefully and save as much as we can. This is true for all kinds of resources.
This is where sustainability packaging comes into the frame. This type of packaging can be infused in several different parts or tools of packaging like corrugated boxes, custom printed tape, kraft paper tape and other things.
In the previous sections, we have talked about what sustainability is and why is it important to consider sustainable packaging a great alternative to ordinary packaging. It is more important as people are being more aware and conscious about their choices.
Having sustainable packaging will not only give you a positive brand image but also it will give you an edge over your competitors. Plus when you respond to customer demand, people will feel seen and valued, this will help you to improve customer loyalty as well.
We have listed some ideas for sustainable packaging down below :
- Biodegradable packaging
As we have talked about how single-use plastic is damaging life on land as well as in the sea. The use of single-use plastic has become a serious problem in today’s world.
One of the ways to tackle it will include changing the plastic to some other alternative material. Bioplastic is getting quite popular and has similar properties as plastic but it degrades faster than the traditional.
As Traditional plastic takes 20 to 500 years to decompose compared to this bioplastic which will take 6 to 12 months to decompose completely. The rate of degradation depends upon the materials from where they are sourced as well as the conditions they are exposed to.
- Recycled material
The next one on our list is recycled materials. It is important to make sure that our products are recyclable but it is also important to use that recyclable material.
For example, we talk about recyclable plastic, which is processed and recycled into pellets. These pellets are then used to make recycled plastic products and reduce the need to get virgin plastic pellets. This reduces the load on the fossil fuels in general.
- Eco-friendly packaging
This is a well-known concept, eco-friendly packaging is something that everyone has some knowledge about. When we talk about eco-friendly packaging, it can include many things like using kraft tape, corrugated boxes, kraft paper cushions and many more things which will not harm the environment.
An example of eco-friendly packaging could be using inks or labels which are compatible with recycling. The thing about these inks and labels is that they have plastic liners in them which are not recyclable or biodegradable. There is a different way of treating those waste materials but the process to separate them is quite tacky.
The solution would be to get labels which do not have plastic liners and use ink which is not made up of harmful toxins or chemicals.
- Flexible packaging
Flexible packaging is a new but widely popular concept in the field of packaging. Flexible packaging refers to packaging that is in the form of soft packaging materials which can doesn’t have any rigid packing.
For example, the refills packages of handwashes come under flexible packaging. They are easy to store, take less space, they are easily identified if they have been tampered with.
Their flexible packaging is easy to recycle as well as takes up fewer resources to manufacture.
- Compact packing
This is something that we have seen companies doing when inflation hits, but it’s more than that. When we use space wisely it is not only the cost to ship but also the cost of making is reduced.
We have heard a proverb that goes Good things come in small packages. Just because the design of your product is compact it does not mean that it will have negative effects on the customer packaging. Having smart and compact packaging is far better than using excessive packaging for small things.
Many people have neglected this advice and have ended up in the #packagingfails. Which is something that we do not want to become a part of.
The idea of compact packaging is beneficial to the business as well as Planet Earth.
We have reached the end of this article which is about the top trends in the packaging. We have talked about what sustainable packaging is, its importance as well as the popular trends in the field of sustainable packaging.
We hope that you found this article informative.
Thank you for reading!