better emails campaigns

Writing good emails can be a challenge. So, are there tools to help you out with this aspect? 

Right off the bat, let us answer it: there are various tools that can help you do that. But, it’s not about finding the proper tool to compose your emails; it’s about understanding how to write one and why you need to. 

The first reason to be allured towards emails is that if you use them correctly, you can generate 42$ for each $1 that you spend. This makes emails one of the highest-yielding marketing investments you can make.

Besides that, emails are a vital part of our community in general. From content creators to marketers and students, everyone needs emails to convey an idea. Furthermore, emails are a vital pillar of communication in the modern era.

So, how do you go about writing one? Moreover, what tools can assist you in formulating the perfect email for each type of your need? Let us get right to it and find out. 

Reasons To Use Email: Why Writing Emails Is Important?

Email writing is an art akin to letter writing. However, the main difference between the two is their platforms and urgency. Letters were written with the intention of reaching another person days or weeks after they were written.

Therefore, they must recollect and portray a thorough summary of an event, feeling, application, etc. Emails, their electronic counterparts, are exactly the opposite. While they are similar in nature, email writing is more about urgency and getting matters done.

For instance, head to your inbox and check the many discount codes or marketing emails that you might have received in the past few days. Then, read one of the emails in your inbox and see if they portray any urgency, such as:

  • Get an offer immediately
  • Send work or assignment immediately
  • Social media or service-related email
  • Entertainment or personal emails

The key thing to understand here is the repetition of the word “immediately.” The nature of emails is to draw attention and urge the reader to take action quickly. This includes answering the sender or going to the link they are posting—which marketers call CTA.

As for professional emails, they could be about bringing your attention to specific assignments, etc. This tells us the importance of email writing, and it could all be summed up by one word: urgency. 

The nature of emails is to bring attention to something that requires immediate attention and must be tended to. Therefore, they should be written with the intention of bringing a sense of urgency to the reader’s mind. 

3 Signs of a Good Email

The signs of a good email are that it will capture your attention, make you read through it, and follow through with the action it requires you to. For instance, if an email is work-related, then the urgency in the title will draw you towards it.

The body will tell you why the staple of an email is important and how it must be tended to immediately. These elements are applied to studies, and that’s how marketers figure out how their emails are performing. 

You could be writing emails for any purpose, but you could bring this idea to your own purpose as well. Here are three main signs of a well-written email:

  • Catchy Headlines – Open Rates

A catchy headline is the first step and the most important factor of an email. Many emails are never opened, and they either get removed or get lost in the shuffle. All you have to do is head back to the pages from years ago in your own inbox.

You will find something common in these unopened emails—a lackluster headline that didn’t draw you. That’s why the first and the most important quality of a good email is its well-written headline and its ability to capture your attention.

  • Engaging Body – Scroll Rates 

Once you’re in the email, remember that it shouldn’t be like an essay or a blog article. It must portray the urgency and address you directly. Many email marketers use the strategy where emails directly address you by your name. 

That’s why the email must be written concisely—it must not linger around the idea. So, the one main quality of an email’s body would be its direct nature. It wouldn’t make you wonder what it’s about. Instead, it would lead with the idea.

  • Quality of CTA 

The quality of CTA or call-to-action is what decides whether the reader will follow up on the email or not. The CTA is what pushes the reader towards doing what you want them to do, i.e.:

  • Email you back
  • Get something done
  • Follow up on a product or service offered

So, the idea of a CTA is to bring everything in an email together and make the reader act upon it. 

The 5 Online Tools to Help You Write Such Emails 

Now that we understand why emails are important and the traits of a good email, let’s talk about the tools. You might be wondering, why do you need tools at all? When there are Gmail and other email programs.

Well, you need to ensure the originality of your emails, tend to various content tones if needed, and overall quality of your written emails. The five tools we’ve picked today can help you do all that. So, let’s get started: 

1. Plagiarism Checker By PrepostSEO.com

The first tool on this list is a plagiarism checker, and for good reasons. You might wonder why since emails are private, you really need to avoid plagiarism. Yes, you do. Because any sort of unoriginal content isn’t only unethical, it’s also not appreciated in any community. 

Just as you could check your content for plagiarism and make it original, someone can also check your content to check its originality. 

Now, suppose you’re using a plagiarism checker. In that case, you can ensure that your content or the argument you make in your emails is original. Furthermore, if you find plagiarism, you also locate the source. Then, you can always cite the source after rewriting your content. 

Why Use It? 

  • To ensure originality 
  • To locate the source of plagiarism and cite it

2. A Paraphrasing Tool – Paraphraser.io

A paraphrase tool is important because it can help you change your email’s content tone according to your liking. Now, the question is, why is it important to change an email’s content tone? Isn’t it supposed to be conversational? Well, not always.

Different emails can be in different tones, such as:

  • Professional emails need to be formal
  • Academic emails need to be advanced
  • Marketing emails need to be creative/conversational

As you can see, these are some of the minor yet important content tone changes. So, how does a paraphrasing tool help?

As seen here, the content tone changes are apparent in the middle-upper side of this tool. Many tools offer this, but Paraphraser.IO is the one that stands out. Because it can help you change content tone easily and quickly. 

Why Use It? 

  • Alter content tone
  • Avoid plagiarism

3. Headline Maker – Title-Generator.com 

Headlines are the most important element of your email. You need your headlines to strike a chord with your reader, and that’s why they cannot be lackluster. Guess what the answer to that is? This remarkable tool called “Title Generator.” 

This tool can help you generate creative headlines with the help of specific keywords. 

Now, this can not only generate headlines, but it will also give you plenty of new ideas. So, you can use this generator to come up with different sorts of ideas and creative headlines. 

Why Use It? 

  • Write creative headlines
  • Come up with new and original ideas

4. Swift & Seamless Delivery – Hemmingway Editor

Swift and seamless delivery are two of the most important factors of a good email. Your text needs to be read quickly, and it needs to be concise. That’ is when Hemmingway Editor can help you achieve the best possible readability for your email’s body. 

Here’s how:

Once you visit the website, you will notice various colors. Read each one and their purpose on the side, and you will understand just how you can achieve better readability. Head for at least 6-7 to ensure your emails are of the best quality possible.

Why Use It? 

  • To improve the email body’s quality
  • Achieve better/fluent delivery

5. Briskine – Browser Extension 

Briskine is the best tool for those who need to write emails regularly. This email allows you to save specific templates to help you write them quickly. But, instead of a tool, this is an extension. This means you can use it on any browsers you employ.

Once you head to the website, you can use it on various programs and websites, such as Gmail, LinkedIn, Outlook, etc. 

Why Use It? 

  • Write emails quickly by saving templates
  • Create specific templates, i.e., professional, personal, etc.

Conclusion 

Using a tool to write better emails can help you save a lot of hassle. Furthermore, it can save you time by ensuring its originality and quality. Therefore, these are some of the best tools to achieve all these benefits.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.