There is no denying to the fact that many businesses all over the world are worried about getting the authentic and relevant traffic to their website. One of the many issues that they face in the current era is getting the traffic that matters to them. Irrelevant and irregular traffic is not something that any business website appreciates, even when we talk about Google, Google does not recognize such traffic and list the website down to other pages.
Many organizations are struggling to bring in new and exciting wats to enhance the website traffic. You cannot trust the information available online as there is a lot of misinformation regarding how to attract more visitors. Such misinformation leads to the use of the old strategies again and again without seeing any positive results.
If you are looking to enhance your website traffic and PPC service provider along with the SEO services provider with both paid and organic ways, here are a few methods that can help you get proven results.
1. Perform Keyword Research
Keywords are the keys to have your content properly optimized, make sure you are always including the related and relevant keywords in your content. However, there is one thing that you have to be careful about is, you must not stuff the content with different keywords, but they must be sticked to the main idea only without any kind of the distraction. It is essential to use all kinds of keywords throughout the content which includes all the Meta data, the page title, URLs and headers as well.
Apart from this, you have to conduct a proper keyword research and it includes all kinds of tools such as SEMrush, Ahrefs and Moz. The sites show all keywords that your competitor is using, how frequently are they used and how expensive all the keywords can be. It gives all the other kinds of information as well which guides a particular keywords strategy.
2. Devise Creative Content
The kind of content you are creating can make or break your traffic rules, trust me. You do not want a lousy content put your website at risk. One of the many mistakes that most of the marketers often make is they just post content without caring about the kind of impact its leaving on the audience. We have to put out the content that is memorable that people like and can relate to.
3. Create Guest Posts
Backlinking is important to derive an authentic and reliable traffic to your website and the best way to do backlinking is to create guest posts. Guest posts are important and are pretty effective when it comes to generating the right backlinks, boosting referral traffic and increasing the search engine results page rankings. It is important for you to research all the websites thoroughly that come in your industry while preparing the pitch.
Have a look at the content of the website and make sure it is of top-notch quality and check its domain authority as well. Study all the guidelines regarding guest posting. In addition to this, ask the publisher if they will promote your posts on social media.
4. Stay Active on Social Media
Your social media is one of the most important places where you can do some crazy marketing and be sure you can get the right audience with the right kind of marketing. Your most of the audience is online today, they spend most of their time on social media and that is the best place to get your audience from. Make sure you are not leaving your social media pages alone and are regularly posting there, and keeping the audience engaged.
Make sure you are regularly posting blogs on the social media, interacting with the audience and keeping them engaged on the posts. Use relevant hashtags, always upload the link of the blogs on the social media and most importantly tag relevant influencers, their reach can get you good traffic.
Social Media and website users do not really advertise their products but advertising with the help of social media,paid search and display ads can be a perfect way to enhance website traffic. Every option has some pros and cons for example users are allowed to just block the display ad and the average cost per click is between $1 and $2/ click.
For example, while you are working on PPC it is important to begin with a single campaign only and a few of the different kinds of ad groups which contain keywords you want to target the most. Once you have started the campaign, see the behavior of the audience with the different keywords, how they are reacting to them. It can be possible that one keyword resulted in increasing impressions that did not really result in increasing website traffic.
6. Work on Email Newsletter
Using Newsletter to promote the content is one effective and smartest ways to improve the website traffic. Follow the following best practices of email marketing and be sure of the fact that you are on the top.
- Make sure you are including a catchy and juicy information from the content in the subject line and in the email body.
- Add a button or link that subscriber can click on to read content more.
- Keep all your emails mobile friendly and all the links must be easy to see that is because all 46% of the emails are opened on the mobile phones.
- Get more personalized with your audience, they like it when you add an element of personalization they connect with you and develop the sense of belonging.
- The emails should be visually attractive.
7. Connect with Influencers
Influencers are always interested in sharing their content with the followers that they love, there are many ways you can connect with the influencers which includes following steps.
- If your brand or post resonates with a particular kind of the influencer make sure you are tagging them in the posts.
- Ask the influencer for the direct Q&A and interview session, tag them or email them when you have posted the content. They should share the content with the audience.
- Make sure you are rounding up with the different kinds of influencers and tagging all the participants while you are promoting them on the social media.
- If you wish to get the particular influencer on board, pay them to run the paid ads on their platforms.
If you are still confused about where to begin, there are various tools that you can use such as BuzzSumo and HypeAuditor to get the right kind of influencer.
8. Create Helpful Content and Tool
Creating prospects of something of use it an exceptional way of driving more traffic for example you can create an ad template for calendar at different content marketing agency which is available free for anyone to download. You can have marketing tools that can crate and post content easily everywhere.
Create different kinds of content an tool that can help others out in the industry and offer to work for them for free, it gives you exposure and free experience. You can also post gated tools and content and maximize your returns and find the new leads. One of the other ways to enhance the website traffic is to promote the different tools of content on the related and relevant LinkedIn Groups.