Many people run their online store on a WooCommerce platform, and rightly so because it offers numerous benefits over others. Regardless of the platform, one thing is common in all online store owners – worrying about the low conversion rate. Trust us when we say that it is something that every online store owner goes through at least at one point.
But it is not something that should keep you up at night because there are numerous ways through which you can increase the conversion rates. If you are a WooCommerce developer, you would already know the various methods to increase sales. If you have little development knowledge, then you should opt for reliable WooCommerce development services.
Before discussing how to increase your conversion rate, you need to know what affects it.
- Factors Affecting Conversion Rate
Factors Affecting Conversion Rate
Broadly speaking, the conversion rate depends upon:
Website Loading Speed
No one likes a slow-loading website. If your website takes more than 4 or 5 seconds to load fully, customers are more likely to exit the website and go to your competitor.
Suppose that a visitor has a hard time locating their desired product on your website. Would they be happy? The answer is no. They would feel frustrated regarding the website design because they have trouble navigating it. Therefore, always make things simple for the visitors.
Security & Privacy
If your website does not have an SSL certificate or visitors believe that their data/privacy is compromised, they will not buy anything from your store. So, always have the latest security and data protection tools in place.
Lastly, the conversion rate depends on your marketing. You might have a fast, secure website with optimized page design, but they mean nothing without an effective marketing strategy. You might need to have various marketing strategies running simultaneously for the best results.
Now, let us get back to the main discussion.
How to Increase WooCommerce Conversion Rates
If you plan to carry out the changes yourself or hire a company offering WooCommerce development services, we recommend focusing on these tips. The reason is that they are tried and tested. Let us start.
Several WooCommerce plugins improve the conversion rate. You might be wondering how is this possible? Well, earlier, we said that the rate depends primarily on four factors – speed, page design, security, and marketing. The various plugins designed by leading WooCommerce development services companies target these areas. For example, they might help you optimize your page design or improve the website’s loading speed. A trustworthy plugin for increasing website speed is W3 Total Cache.
Call to Action Button
If your CTA button is not visible to the visitors or does not stand out from the rest of the website, you lose out on many potential buyers. You should not discard its positioning and design as insignificant. The best design and place for the CTA button? Even the best WooCommerce development services will have trouble answering this question. The reason is that the answer depends on the website design, content, and product type. You will need to try different settings to find the best fit.
Target the Car Abandoners
Many customers will leave the cart without checking out, meaning that they will not complete their purchase. It is something that every store owner faces. The best thing to do is target such customers using emails. Remind them that they still have products in their carts, the stock is running out, or promotions on those items. It will significantly improve your conversion rate.
Optimize the Checkout Process
The checkout process needs to be as simple as possible. If customers feel that the checkout process is a hassle, they are unlikely to buy anything from your store. The reason is that no one likes to waste time. It is better to refrain from asking customers to create an account to complete the purchase or enter a lot of personal information. If you can deliver the product with only their phone number and address, then so be it. There is no need to ask for extra information.
Every buyer loves discounts. So, offer discounts on your products, especially the best-selling ones. If you have a repeating customer, you can retain them by providing discount coupons. Another benefit of discounts is that they generate a lot of data which you can use to improve your store experience further. WooCommerce development services companies are in high demand because they know how to utilize this data effectively.
When a user opens a product, the page must display all the relevant information on the product. Without the required information, a potential buyer might be dissuaded from buying your product. Suppose that you are an online tire seller offering branded tires. When users click on a tire, they are unsure if the tire is for a sedan, coupe, SUV, or CUV. In that case, they will search for the product on Google. If they find a website that offers complete information and the product itself, they are more likely to buy from it. Therefore, do not underestimate the value of product information.
If your product is the best, where is the proof? Customers need to have access to proof to complete the purchase. Therefore, have customer testimonials, case studies, or even scientific studies to back up your product. You may even have independent third parties review your product. The proof will increase the customers’ trust in your product.
Highlight the Value
Why should a customer buy a $500 product? For this, you need to communicate the product’s value effectively. For example, if you sell a computer chair, talk about its ergonomic design, durability, and other features. You need to convince the customer that the product is worth the price.
You need to test various settings for the best results. Therefore, opt for continuous A/B testing and select the settings that have the best impact on your conversion rate. You must test various aspects of the website and not focus on one or two alone.
It has become somewhat mandatory to offer free shipping nowadays. Whenever customers see a shipping fee, they are likely to empty the shopping cart or close the website altogether.
If you have any questions in mind regarding how to increase WooCommerce conversion rates, let us know in the comments section below. We recommend that you opt for a company offering WooCommerce development services for the best results. Why? They are professionals, have access to the latest tools and technical know-how.