There has been an unprecedented rise in how meetings, seminars, and conferences are being hosted. Virtual events typically occur on online platforms to interact and connect with your audience via video chat or voice call. Companies are now using virtual events to foster connections, build communities, share information, and engage with their audience. When planning an online event, one of the most significant challenges is discovering the newest and most creative ways to increase engagement and enhance the attendee experience.
Here is how you can take your virtual event to the next level:
Market Your Event with Compelling Videos and Social Media Content
Using VideoVideo as an advertising avenue is a vital component in your overall marketing strategy. Social media posts on online platforms or promoting content directly on a website are excellent ways to take your virtual even to the next level. There are a variety of formats that work better for different platforms. Choosing the appropriate format will determine the impact of your marketing strategy.
Prepare a selection of high-quality digital assets to choose from. You can also incorporate Email marketing tact as a timely reminder to your event. You could also use Emails to highlight how your audience can prepare for the day. Ensure that you tailor your messaging around the objectives and goals of the event itself and how the audience will benefit.
Pick the Right Virtual Keynote Speakers for Your Audience
When partnering up with event speakers, look for someone with at least some prior on-screen experience. Ensure they are equipped with the necessary video meeting etiquette, as this will go a long way into their presentation. They’ll need to have the ability to operate slideshows for visual support, adjust their presentation to suit a digital display
. Highly influential industry speakers and brands also add flavor to your presentation. Make a point of communicating your agenda and the timings clearly to ensure your event goes as planned. Keep your audience engaged throughout the entire event by letting them interact with your webcast.
Setting Clear Objectives From the Start
Setting clear goals and objectives is crucial when planning a successful event. To have a strategy that is undoubtedly focused, you need to define, outline clearly, and compile your marketing goals into a measurable set of objectives. Once you set up your event goals, you will now narrow down your thought process, becoming more specific on a roadmap to achieve them. Objectives can look like this:
• Why is this event being organized?
• Why are you inviting those attendees to the event?
• What are the attendees going to take away from the event?
• What is success to you, and how will you measure it?
Once your goals and objectives have been set, you can draft the event plan with more clarity and confidence. The plan should include a list of speakers and panelists who can deliver your objectives well, a timeline, a budget, and an outlook on how you want your audience to interact and engage with one another.
Offering Interactive Elements
You need to incorporate interactive elements as a way of keeping your attendees engaged, or else there will be a lack of connection between you and your audience. You can utilize platforms that have built-in offerings, such as live chat and conference community forums.
These elements encourage your attendees to collaborate, chime in throughout the event, and listen to different opinions from their peers. Incorporating Polling questions is also a great way to drive the conversation. Adding VideoVideo, music, interactive live transcripts, and movement breaks is also an effective way of spicing things up and keeps your attendees engaged.
Offering Post-Event Materials to Your Attendees
You, as an organizer, would be wise to look into the idea of gifting your audience after the event is complete as a way of showing gratitude. This is also a way to boost relevance for an extended time after the event and encourages your audience’s willingness to support you next time. You can make recordings of the event available and email all attendees notifying them that they can watch it in their free time at their leisure.
Lucky for you, the current technology and meeting tools are well built to handle the expansive needs of virtual events. Virtual event organizers who fully incorporate the tools provided to them by video streaming platforms and web conferencing sites, and the available communication tools will be very successful in their virtual event.