content marketing for instagram business

Instagram is a visual platform. To get successful on Instagram, you should increase your brand reach and engagement. This can be done if you have good quality content to post. Instagram is growing and evolving faster. So, to make an identity is very tough for that, you need a highly engaged audience. People will come to your profile if they find your Content highly good. 

So before posting any content, make sure you check the quality of your Content. 

But many people are confused when it comes to posting high-quality and engaged Content. The best tip is to plan your Content. 

Why do you need Content? 

In the early years of Instagram, it’s so easy to grow your brand with low-quality pictures. With time, it has evolved, and now, if you want to engage your audience, you need to create high quality content. Once Instagram notices that people are liking and engaging with your Content, they simply boost your engagement. 

Your Instagram post works as a portfolio of your brand. Many brands collaborate with more Instagram followers for the sake of creating Content for their brand. 

But it takes a lot of time, efforts. 

Here in this Post, we will learn how to create an Instagram content plan for your business. 

1- Content theme:

As Instagram is a visual platform so your visual Content reflects about your brand. If you want to grow your business and want to impress your Instagram audience, stick to one theme. When you are planning your content theme, Keep in mind the following things:

●    Colours: What colour do you want in your Instagram posts? 

●    Filters: To create a signature Instagram style, use filters. Stick to specific filters so that this recognizes your brand. 

●    Content to post: Are you going to post only visual Content, or are you going to post text content? Your product closes up pictures to help your audience to know about it. 

2-Plan Instagram marketing content:

Once you decide your profile style, what it should look like to others. Then you are ready for the next step, which is marketing. First, determine what you want to achieve through your Content. Is your goal to get followers? Do you want more sales? Choosing what you want to get through your Content helps you to create your Content accordingly. Post variety of Content daily. You can plan your Instagram content through Google sheet, and you can use the project management team. Build a trust relationship with your audience by posting Content that your audience likes. 

3-Get to know your community:

Knowing to whom you are talking help you to plan your Instagram content. 

How can you know about your audience? 

It’s simple. Check the Instagram insights to know about your audience; here, you can learn about things like age, gender etc., of your audience. Figure out which Post has got more comments. 

You can take help from apps too. To attract audience attention, you need to create the content of their interests and know about their part by simply keeping an eye on insights and checking your audience’s activity on your posts. 

4-Establish important and related hashtags:

Through the hashtag, your Instagram likes is going to find your Content. A trending hashtag is something that keeps on changing every month. Keep an eye on it and try to use trending hashtags in your Content to increase your visibility

5-Post at the right time:

You are spending too much time creating high-quality content and making sure your Content reaches your audience. Post when your audience is more active. Find your personalized best time. It’s essential to know about it because if your Content is not reaching your audience, it does not benefit. 

6-Plan your content feed in advance:

To get more engagement, you need to post every day. Planning is somewhat time-consuming and a difficult task to do. So, plan your Content for 2-3 weeks. Post consistently. Planning helps you to stress less about what are you going to post today. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.