As it pertains to social media, there’s room for every business and industry. The key to dominating social media across industries is cultivating your interesting brand. If your company sells pest control services, you don’t need to turn yourself into a brand that appeals to beauty bloggers. By providing the following types of content, you can connect with an audience, and you’ll be able to consistently build your business as a result. Consider the following ways and reasons why your social media doesn’t have to be boring.
1. Helpful, Informative Content
When the content you’re producing is helpful and informative, there’s no way your content will be boring. People will always tune into content when it can help solve a problem they have. If you’re teaching people how to take care of their gardens as an experienced botanist with your own nursery, there are some people who might find that content boring.
However, if the person has a green thumb and wants to learn more, this is the type of content they’re looking for. They’ll be excited to see it. The key is to avoid the temptation to make your content for everyone. Instead, get clear about who your target audience member is, their pain point, and how your company’s information, products, and services can alleviate that pain.
2. You Don’t Have to Be the Face
It’s not uncommon for a person to feel hesitant to share their business on social media because they think they’re boring. If you are someone who doesn’t have the huge personality of a major celebrity, that’s okay. There are people that can resonate with your personality because it’s similar to their own. The key is to be yourself. However, when you’re running a company, consider including your other employees. If you have a specific face that’s attached to your brand, know that it doesn’t have to be your own.
It could be the head of your marketing department. It might be a few employees that are great on camera. When you have diverse faces in front of the camera, this can lead people to find a specific voice that matches their own. When people can connect with somebody based on who they actually are and their personality, this can provide depth and interest to your company’s social media brand.
3. Interests Vary and Range
If you look at some of the YouTube channels that have millions upon millions of views, you’ll realize that interests truly do run the gamut. There are people who thoroughly enjoy watching other people get their pimples popped. Dr. Pimple Popper is a major celebrity who is also a dermatologist. She tapped into the realization that people enjoy seeing that process. She has created a brand that exceeds what she’s able to do in the office with each patient because she pulled out a camera and recorded her process of simply popping pimples. Whatever your process is in your business, you don’t need to give away all of the details. You do want to remain in business.
However, consider the fact that there might be quirks that are unique to your business that other people can find interesting. If you can find creative ways to record your process, learn how to loop an mp4 video, and showcase on social media platforms, you might tap into your business’ most powerful income generator.
4. Human Interaction and Connection
Most people love to connect with other people online. This includes the live broadcast feature. When people are able to connect a person with their business, it’s much easier to support that business. Don’t hide behind pretty quotes or reposts from other established brands. Create your own individual content, and develop a community by encouraging connection and interaction through features like live streams and polls. For more helpful tips, you can turn to blogs such as the Basis Point for more ideas on marketing and social media.
Give people the opportunity to ask questions that you can answer in a live setting. Create a time frame where you can receive the questions. Then, announce the time of your broadcast so that people can tune in to get the answers. When you do this process on a consistent basis, it’ll be much easier to gain and build a consistent amount of new followers.
Pull out your phone, and pay attention to the brands you connect with. Consider the reasons why they resonate so deeply with you. Perhaps you’re in the process of decorating your home and picking out paint colors. You might begin to follow paint companies that provide various options and ideas via social media. There’s room for any brand and business as long as they effectively showcase their value. When you’re able to do that in a way that translates to buyers and sales, you’ll crack the code to your business’ ability to remain interesting.
