You might think that 2020 is almost over and 2021 has a whole new set of trends coming it is the way. However, You will be surprised to know that email marketing is still a very effective marketing and advertising technique that is used by well-reputed corporations.
Emails are not just used for marketing and advertising but also are actively used for internal communication of a corporation. So do not underestimate the power of email etiquettes. It is as effective as it was 10 years back, and is still a very powerful way of communicating with customers, as well as clients.
Therefore in this article, we will help you out to write an email as effectively as possible to be able to communicate your message effectively. Whether you are sending a promotional email to your customers to introduce your new titan advantage 400 spray gun or you are sending out minutes of the meeting internally to your employee, there are a few tips and tricks for you to keep in mind.
Spelling mistakes in your email:
This is the first thing that you need to take care of when sending out emails. Always proofread them to make sure there are no spelling errors.
Today there are so many tools and resources, software extensions that help you correct not just spelling but even grammatical mistakes from your written content.
So if your email has a few spelling errors in today’s time, you are not portraying professionalism it relays laziness and unawareness.
A lot of customers will just delete or avoid the email, no one will trust you with their money or credit if you can’t even spell words right.
Ignoring the Subject Line:
The subject line is the first thing your viewer will read, still, a lot of businesses do not empathize with creating effective subject lines. It is like your subject line is your company or product’s first impression.
And if you miss out on putting up an impressive subject line, you are most certainly losing customers and thereby killing your sales. If your subject line is lame, a lot of people will not even bother opening your email.
Here are a few tips for you to use an effective subject line:
- Do not create lengthy subject lines
- Do not use a one-word subject line. This is too small and vague.
- Do not use emojis in your subject line. If you have to, make sure you use one or two.
- Do not use a spammy subject line like ‘bonus’. ‘win prizes’ etc
Using Caps lock in your Email for all the content
Customers or clients do not like reading emails in all CAPS. For some reason, it’s annoying and the majority of the people will end up closing down the email.
When people read content in all caps, two things come to mind; one, emphasis on a certain point or, two, when one interprets all caps as shouting.
While writing one line in caps is okay for emphasis, but do not under any condition write your entire email in caps. Your customers will not respond positively and you will end up losing customers.
Not creating paragraphs and creating segments
You must write your email in segments. If you write your email content in one long paragraph, it will sound like an essay to your customer.
You must write your email in the segment. Each segment covering each topic or element. This will help your customers skim through the email reading all the important stuff and briefing it out for them.
If the segment is interesting, your customers will end up reading the entire email. If your email is sent out to market a product, you should hire professionals to draft the content of your emails. Or you need to have amazing segmenting skills. The lack of which might result in reduced sales.
Mistyping or Missing information
Make sure your email does not have any information missing. For example a missing digit of your phone number or missing your website etc.
A lot of companies have missed out on customers because they mistyped their numbers, the result of which was customers was not able to reach out and therefore the money went down the drain.
You must list down the relevant information, for example, if your telling customers to buy titan advantage 400 spray gun from here. But you forget to mention what ‘Here’ is, you will have customers run away.
Make sure your email does not have broken links. This means your setting yourself out to fail.
A small mistake but fairly visible in the emails and a very common mistake. Make sure you have all the dates right.