Are you planning to launch a new product on the market today? If yes, you need to read this. In fact, you have achieved a huge feat already by thinking about the launch. However, you need to keep certain things in mind before the launch of the new product. You need to develop a sound marketing strategy before taking the ultimate plunge. You need to hire the best digital marketing company in Kolkata, for this purpose. They have the know-how of how things work.
You should be aware that commercialization of a product, is the final stage in New Product Development. It includes a few steps that you are going to learn about today.
Test Marketing
This step targets a successful launch for the product. This is indeed a test plan, as the name suggests. You will be launching the product amongst a tiny section of the market. Once you do that, you will understand the reactions of the test audience. Thus, now you need to take this opportunity to make changes in the product, and improve the plan. This is a great way to get the first-hand reaction from the market. However, not everyone can do it successfully. Thus, you need the guidance of the best digital marketing company in Kolkata. However, you need to keep in mind certain things.
- Duration of the testing period – is very important. You have to allow the feeling to sink in. However, too broad a period will reduce your chances of impact.
- Proper Selection of the Test Market – is also important. You have to chalk out the next few steps like advertising, distribution, and usage, based on the election of target markets. You have to rely on the best SEO company in Kolkata for this. They are the best people to advise you on this.
- Sample Size – is an area of concern. You need to select a sample that is just good enough for testing.
After you are done with this, it is time to launch the product. This is the long-term marketing plan that you were thinking about all this while. Moreover, you have to depend on this plan for all initial returns in the launch phase. The best SEO company in Kolkatawhom you hire will be able to advise you on this.
The Launch
This phase includes press releases, pricing, and recruitment of channel partners. Your dedicated SEO company in Kolkatawill advise you on how to go about it. You can post the press release in a variety of ways. You can call a national daily, or post it on your social media pages as well. In fact, going digital is the new norm today. This will ensure the visibility you were looking for.
The Final Stage – Evaluation
You have to depend on the last stage to check your success rate. To make sure that you do not falter appoint the best SEO company in Kolkatato advise you on this. You might need to make changes in the marketing mix in this stage.
Thus, you must have understood by now that commercializing a product in the market is not a child’s play. It needs a lot of launch attempts and re-launch attempts as well. Thus, a professional digital marketing company in Kolkata will be able to assist you with this.
