SEO has been a hot topic for years now and shows no signs of slowing down. With that in mind, it’s important to make sure your blog posts are optimized for search engines. One of the most common questions we get asked is “How long should a blog post be for SEO?”.
The answer to this question isn’t as cut and dry as you might think. While there’s no magic number, there are definitely some things to keep in mind when it comes to blog post length and SEO. In this blog post, we’ll break down everything you need to know about how long your blog posts should be for optimal SEO.
Here’s what we’ll cover:
- Why Length Matters For SEO
- What Google Says About Length
- What The Experts Say About Length
- How To Determine The Right Length For Your Blog Posts
Why Length Matters For SEO
When it comes to SEO, content is still king. That means that the length of your blog post can definitely have an impact on your SEO efforts. Search engines are constantly crawling the web and indexing new content. The more content you have, the more likely it is that your website will be indexed and ranked by search engines. In addition, longer blog posts tend to rank higher in search engine results pages (SERPs). This is because they provide more value and information than shorter posts. Google also takes into account things like engagement when ranking articles. Longer articles tend to get more social shares and comments, which signals to Google that your content is valuable and worth ranking.
What Google Says About Length
Google doesn’t really give a clear answer on how long blog posts should be for optimal SEO. However, they have said that “length is not a ranking factor.” This means that the length of your blog post won’t necessarily impact your SEO efforts. However, as we mentioned before, longer blog posts tend to rank higher in SERPs because they provide more value. So while the length of your blog post may not be a direct ranking factor, it can still indirectly impact your SEO.
What The Experts Say About Length
Most experts agree that longer blog posts are better for SEO. In general, articles that are over 1,000 words tend to perform better in search engines. However, the sweet spot for blog post length is around 1,500 words. This seems to be the perfect balance between providing enough information and not overwhelming readers. Of course, the length of your blog post will also depend on your industry and audience. For example, if you’re writing for a technical audience, you’ll probably want to err on the side of longer posts. On the other hand, if you’re writing for a general audience, shorter posts may be more appropriate.
How To Determine The Right Length For Your Blog Posts
The best way to determine the right length for your blog posts is to experiment and see what works best for your audience. Start by paying attention to engagement metrics like social shares and comments. You can also look at things like average time on page and bounce rate. If you notice that longer blog posts tend to perform better, stick with that format. However, if you find that shorter posts are getting more engagement, you may want to consider switching things up.
Conclusion:
At the end of the day, there’s no magic number when it comes to blog post length and SEO. However, most experts agree that longer blog posts are generally better for SEO purposes. So if you’re looking to optimize your blog for search engines, aim for a word count of 1,000 words or more. Experiment with different lengths and pay attention to engagement metrics to see what works best for your audience.
