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Shopify has quickly become one of the most popular and leading e-commerce platforms today, and for all the right reasons. Shopify operates approximately 1 million e-commerce stores worldwide. It has become the platform of choice for many business owners who want to open their e-commerce stores.  Shopify controls more than 31% of the total e-commerce market share in the US.

When you’re planning to take your business online, having an e-commerce site is a good start, but it’s not enough. If you want to maximize the potential of your e-commerce business and reach more people, you need a mobile app.

You might be asking why it’s important to have a mobile app; we’ll tell you why.

With the evolution of technology, mobile phones have become a basic need for everyone. The number of mobile phone users has increased dramatically in recent years, and so has the demand for mobile apps.

Today, most business owners invest in a mobile app instead of a website to achieve their long-term goals.

In this blog, we will discuss the importance of a mobile app for an e-commerce store and how Shopify can help increase sales.

Why should you keep a mobile app for your eCommerce company?

Studies show that customers and shoppers prefer brands that offer a more personalized shopping experience. A mobile app stores a better purchasing activity than a website.

The fact that a mobile app provides a seamless shopping experience makes it easier to use and converts customers. Customers can use and shop via a mobile app anywhere and anytime, making mobile apps more convenient for most users.

There are many other advantages that a mobile app has for an e-commerce business over a website. There are several myths associated with having a mobile app for e-commerce businesses, but before you believe them, you should verify them from reliable sources.

Why does your Shopify store need a mobile app?

Now, we will look at the main reasons to have a mobile app for your Shopify store and how it helps your e-commerce business to thrive and run smoothly.

Websites don’t work alone

If you want to run an online ecommerce store for a long time, it’s not enough to have a website alone. About 70% of people today use mobile phones to shop online, and they find mobile apps more convenient than an e-commerce website.

Browsing websites and comparing products online is a cumbersome task compared to mobile apps. Mobile apps are easier to use and provide a personalized shopping experience.

You may think it will cost you a lot to invest in a mobile app, but you’ll find it pays off. If you plan to grow your brand quickly, investing in a mobile app will go a long way.

Increased sales and conversions

When you invest in a mobile app, you can quickly increase your Shopify sales. The Shopify app is excellent for increasing sales in your Shopify store. There are different ways a mobile app can increase sales in your Shopify store.

A quick and seamless checkout process will make it easy for your customers to make purchases in the least amount of time. In mobile apps, customers don’t hesitate to make a purchase and are less likely to abandon the cart.

You can reduce the number of abandoned shopping carts by sending push-notifications that remind customers about their cart and encourage them to complete their purchase.

Improves customer retention

Shopify’s mobile app helps improve the overall shopping experience, which is an important key to your store’s growth. The Shopify app is like a gift to expand your customer base.

Your mobile app is always visible on their mobile screens, and customers can use it whenever they want.

You can increase customer retention by sending push notifications to remind them to complete their purchase. Its inclination also makes your consumers think valued.

The right strategies will take you far, and now more than ever, mobile apps are improving e-commerce business and are the best way to get sales on Shopify.

The smartest marketing tool

Mobile apps are considered the smartest marketing tool to increase e-commerce sales. Your Shopify app is an extension of your store and reflects your brand. It plays a huge role in building your industry brand.

Through your e-commerce app, you can communicate directly with your customers and offer them immediate help and support.

The mobile app is a great platform for promoting new products and offering discounts to customers. Market all your products and let your customers discover your latest products.

Marketing your products on your mobile app opens up new opportunities for you, as your mobile app becomes a virtual representation of your Shopify store and keeps your customers up to date with your products.

Mobile apps Reinforce Brand Image

Branding is a great way to promote the right aspects of your business and its products and reach the right audience. When your products reach your target audience, they want to know more about your offer.

This increases your reach and drives traffic. When you invest in a mobile app, you also invest in increasing customer satisfaction, which ultimately increases sales.

Flexible Payment Options

          

This is probably the best thing about Shopify’s mobile app. The mobile app supports multiple payment options that are safe and secure. With the mobile app, you can give your customers more options to make payments.

By offering multiple payment options, you improve conversion rates at checkout. Creating a mobile app for your Shopify store makes it much easier to add a variety of payment options and allows customers to make payments online.

These were some of the main reasons why a Shopify app will benefit you in the long run. Customers prefer mobile apps to websites. If you don’t have a mobile app, you risk losing a lot to your competitors.

The mobile app is now and you need to invest in a Shopify app to establish your brand in the industry.

Looking for a Shopify agency?

If you are planning to develop a mobile app for your Shopify store and are looking for a reliable and experienced Shopify agency to help you develop the most stunning online store. If yes, there are many top software outsourcing companies to hire Shopify developers for your next project. They are known for our excellent Shopify app development services, and creating the store of your dreams.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.