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The difference between the homepage and the blog, which is stronger in attracting customers?

The difference between the homepage and the blog, which is stronger in attracting customers?

At first glance, the difference is difficult to understand, and many people may be wondering whether to use the homepage or blog. If you take a closer look, you often have to think first about whether you should use your own domain or WordPress.

The explanation is for beginners, so it may be a little different from the general interpretation, but please refer to it.

 Website type

Some people think that all the pages that can be seen on the Internet are “homepages”, but the correct name is “websites”.

However, there are various types of websites, so I think it is best to call only the “shop homepage” the “homepage” and the other ones in a different way.

Returning to the main subject, the websites can be classified into the following types. Each has its advantages and disadvantages, and some cannot be handled without knowledge of PC skills and HTML.

First of all, why don’t you decide the rough direction to use to attract customers and think about the basis of information transmission?

Home page

We create a fixed page that introduces the location and services of the store and continuously show the fixed information. In many cases, we emphasize the visual aspect, such as photographs and stick to the design.

There are two types, one is to upload HTML files by FTP, and the other is to create a rental homepage using a web service.

If you want to make it yourself, it is difficult if you do not have knowledge of site creation or high design skills, so it is better to ask a production company.

Blog

Post an article and send information in chronological order like a diary. Depending on the service you use, you can create a fixed page so that you can treat it like a home page.

It is easier than the homepage, but it tends to be less flexible because it is designed to read the text and it is designed according to the template.

With the free blog service, you can use a stable system by leaving the addition of functions and maintenance to the service side. The biggest merit is that you can also attract customers with a lead wire from within the service.

WordPress

You can install the blog function on the server and handle it as your own system. It’s like integrating a home page and a blog.

You can make various customizations such as sending e-mail newsletters, communities such as bulletin boards and mail-order functions. These functions can be easily operated from the management screen.

If it is integrated, this one is all you need! Many people think that it has many functions, it is complicated and difficult to handle, and if you try to design an original homepage according to the mechanism, it will be expensive.

If you have little knowledge, you may have the impression that it is a CMS that is strong against SEO, but recently, SEO of Web services has evolved, and there is no inconvenience, so it can not be said that it is a merit.

Disadvantages of WordPress

To increase search influx, you need to collect external links to improve your domain’s reputation. In addition, many people cannot spend time attracting customers, so it is important to reduce the time and effort required for maintenance.

First of all, it is difficult to collect links with WordPress, and it takes too much time for production cost and maintenance, so I will exclude it from the candidates.

Social networking service

It is a so-called SNS, which creates an account such as Facebook, Twitter, Instagram, etc. and sends only information.

Basically, it is difficult to aim for the influx of searches, and it can only be used to send information within the service. By subscribing as a follower/follower, you can see the information sent by each other.

Since SNS has a mechanism to “share” posts and spread them to your followers, there is a possibility that you can spread information by word of mouth to help attract customers.

Since each user group has its own characteristics and is out of fashion, we cannot tell everyone that “this is good”, but the Facebook page is the most convenient alternative to the homepage.

Which is better, blog or HP?

Basically, the homepage posts fixed information, and the blog sends out current information such as announcements, so it is not a comparison of which is better.

You can use a blog instead of a homepage or add a blog function to a homepage with WordPress etc., but if the operation policy is not decided, it will be difficult to judge what kind of combination is the best.

Should I use my own domain?

When aiming for search influx, it is better to use your own domain. As the number of services that allow you to set your own domain on free blogs and rental homepages is increasing, there are many options.

For pages under the domain of the web service, the number of pages of the same domain displayed in one search result is limited due to the mechanism of Google search, so if there are many conflicts aiming for the same keyword, it will not be displayed in the search. There is a possibility that it will end up. On the other hand, if you use your own domain, the evaluation from Google (site credit) is low at first, and it becomes difficult to aim for the top in the search.

From a long-term perspective, it is better to use your own domain and grow it well.

A combination of sites that are strong in attracting customers

In conclusion, the strongest combination is to assign a fixed homepage with your own domain and a subdomain to your free blog and use your SNS account as a supplement.

It’s a little complicated, so please feel free to contact us if you have any problems. You may be able to think of a plan to correct the trajectory even on a site that is already in operation. 

Homepage of original domain

Create a part that describes the store or service. By creating information that does not need to be updated as a fixed page, there is no need for maintenance.

It is convenient to use SNS for things that need to be updated, such as notifications, and it will be easier to convey information to customers who need it.

Free blog on subdomain

Since it is difficult to collect links on a homepage that explains the service monotonously, the blog function is necessary.

It is not possible to attract customers just by writing a blog in the dark clouds, but it will be a powerful weapon if you can learn how to write articles that are easy to talk about and build links from within the blog service.

If you separate the homepage and the blog, the evaluations will be dispersed because they are originally different sites, but by using the same subdomain as the domain of the homepage, you can add up the evaluations of the sites.

Utilize SNS

We will use SNS to disseminate information such as simple announcements and updated information on blog articles. It’s overwhelmingly easy because you can post on your smartphone app.

Since the posted content of the account can be embedded in the homepage, you can save the trouble of logging in to the management screen and updating using FTP.

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