mobile website design

In an age of widely growing internet, handheld devices have taken over every aspect of our lives. Now, customers don’t just use their phones for communication but for all other experiences like shopping, booking tickets, searching for information, social networking and so on. This creates an opportunity for business owners to design a mobile website that helps connect to their audience and broaden their business’ reach.

Research has shown about 90% of Internet users utilize a mobile device to access the internet. At any given time, about 3.5 billion individuals might be seeing your website on their smartphones. As a result, you should work hard to optimize your web presence for mobile. Trust us; nothing is worse than having a business strategy that doesn’t run on non-desktop devices.

Below, we have listed 4 mobile website design practices and mobile website design examples that you should follow in order to expand your business. But, before we move on, let us know –

The Importance of Mobile-Friendly Website Design- 

A mobile-friendly website design is essential for gaining new customers and retaining old ones. The most crucial strategy for expanding your company’s reach is to make yourself available on people’s preferred devices: mobile phones and tablets. Here’s why:

  1. One out of three smartphone users use mobile search to find a quick solution to their question(Google, 2019)
  2. Up to 70% of web traffic happens on a mobile device and about 57% of all U.S. online traffic now comes from non-desktop devices(Google, 2019)
  3. 77% of smartphone shoppers are more likely to purchase from companies whose mobile sites allow them to make purchases quickly.(Google, 2019)

It is all about convenience and ease of access. Why would a customer even bother to browse your website if it doesn’t even load on a smartphone? That is why; designing a mobile website is a crucial step for any business. 

4 Mobile Website Design Practices to Follow –

1. Optimize Navigation

The most significant issue that we find on many mobile websites is poor navigation.

Navigation is essential for your mobile website since it serves as a guide for your online visitors, helping them effortlessly discover the material or information they require. Good navigation design entails searchability, which helps users find what’s where at an ease.

You can have good navigation by hiring a dedicated web designer who will –

i. Optimize your content-to-chrome ratio

ii. Organize your navigation elements

iii. Use the call-to-action button for navigation 

2. Keep Forms Short and Brief

Forms are an important part of most websites because they help bring-in information about the visitors. However, it’s essential to keep in mind that asking for too much information can turn off your visitors. So, the key is to keep your forms as brief as possible.

We have listed a few factors that you may use while building your website’s forms:

i. Only ask for information that is absolutely necessary

ii. A visual calendar function might be quite useful if you need to incorporate dates in your forms

iii. For each field in the form, choose the easiest input technique

iv. Stick to a single browser window; do not redirect to a new page 

3. Focus on Calls-to-Action (CTA)

A clear set of CTAs is required for successfully designing a mobile website. However, at the same time, including too many options on a tiny screen will overwhelm the user, making them immediately close the tab. 

It’s also worth noting that about 50% of websites contain CTA buttons that aren’t visible to users at a first glance. Well, that’s a problem. If you want to regain competitive advantage, it is important that you place CTAs where they are visible in just 2-3 seconds!

4. Typography is Crucial

You could not be more wrong if you believe that a massive block of texts would attract the visitor’s attention. Well, to be honest, it will, but in a negative way. While choosing the typography always keep in mind- 

i. Visitors are able to read on their smartphones, irrespective of the screen size

ii. Keep your focus clear; don’t just add different types of fonts to make it look attractive

iii. Stick to the font size and type, don’t overdo it

Keep your fonts simple. There is a reason why classics have remained classics throughout! Remember, that the mobile screen is all that you have got. Keep that in mind and then proceed with the typography. If you are unsure about the type, let a professional do the job. Hire a dedicated web designer today and save up to 70%!

16 Best Mobile Website Design Examples to Learn From–

1. Google Maps

2. Etsy

3. BuzzFeed

4. Huffington Post

5. Evernote

6. Pixelgrade

7. Shutterfly

8. Lean Labs

9. IndiaMart

10. Walt Disney

11. Domino’s

12. Slack

13. Adobe

14. Adidas

15. Lyft

16. Apple 


As we have gradually begun to incorporate various device sizes in our mobile website design, the websites have come to look, operate and perform better. However, the goal is to avoid a drop in conversion rates on mobile phones while still keeping up with the global rise of mobile internet. If you don’t optimize your content for mobile devices or ignore this aspect of your business, you’ll lose a lot of traffic, sales and conversions. Remember to go for a simple design concept and high user experience. Place yourself in the shoes of a user and then decide! Always!

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.