With Amazon climbing up the charts globally, the need, for sellers, to optimize their product listings is more crucial than ever. Implementing tried and tested optimization techniques can not only enhance your listings but give your products an edge over your competitors. It wouldn’t be wrong to say that listing optimization is directly linked to a massive rise in customer base, conversions, and revenue.
Imagine buying a product online. What will you look for before you make the buying decision? Product details, images, benefits, right? In case you don’t find the details useful enough, you will abandon the purchase and perhaps move onto another store. The same goes for your customers. In order to convince your customers to buy from you, you must provide them with everything they are looking for.
In this blog, we will discuss what Amazon listing optimization is all about, how to optimize your product listing to capture a broader audience, increase traffic and generate sales.
Understanding Amazon Listing Optimization
Before your audience turns into your customers, they must find your products. In other words, your products must rank in their search queries. This calls for Amazon listing optimization, where sellers can improvise their product listings via diverse techniques in order to add relevance and credibility. Let’s have an insight into what it takes to optimize and improvise.
Amazon has its ranking algorithm named A9 which decides on the best recommendation for customers’ search query. Similar to Google’s algorithm which considers keywords in displaying search results, A9 is built on two factors: performance and relevance. A product with a strong sales performance history will rank higher in Amazon’s search results and so will the one that uses relevant keywords to match customer’s search queries.
Amazon listing optimization isn’t just limited to search visibility. While having higher rankings is crucial to driving traffic, you must ensure your product pages are best positioned to persuade potential customers to buy from you. Luckily, A+ content lets Amazon registered brands create a perfect layout of images and text rather than plain text for their product descriptions. Widely known for improving conversion rates, it makes product pages more engaging and convincing.
The Buy Box
You must have seen a white box on the right side of the Amazon product page that allows visitors to add items to their cart. Well, that is known as the Buy Box – one of the most effective sales drivers.
Thanks to the stiff competition and Amazon’s customer-obsessed approach, sellers with excellent metrics can only win this feature. To know how incredibly important the Buy Box is, consider the following:
82% of Amazon sales go through the Buy Box, and the percentage is even higher for mobile purchases.
Understanding how Amazon’s algorithm functions allow you to work towards improving performance on relevant variables while increasing your chances of winning the Buy Box and staying ahead of the competition.
Tips on Optimizing Amazon Product Listings
1. Keyword Research
Finding relevant keywords and placing them smartly in your listings is one of the most important factors that can considerably enhance your product listings. You could take the help of keyword research tools or hire experts who can do the finding for you. A clear and effective listing must appear in search queries, and this won’t be possible without the right keywords. You can either add them in your descriptions, titles or target them in your PPC campaigns to capture organic as well as paid traffic on your product pages.
2. Create Engaging Product Title and Description
Indubitably, a well-crafted product description drives conversions while helping you achieve your desired sales goal. As an online store owner, creating descriptions that convert is one of the best things you can indulge in. Insert high-ranking keywords in your title as well as descriptions so that the generated canonical URL contributes to better search rankings. Use bullet points to better describe your product’s features and benefits.
4. Optimize your Product Images
It goes without saying, product images play a pivotal role in online shopping. Providing high-quality, engaging product images directly affects your CTR. Capturing product images from different angles, removing all kinds of distractions including the background, and retouching them is the key to a good image. On the other hand, a poor quality image can immediately turn off the customers and lead to cart abandonment. We recommend hiring image editing experts or leveraging professional Amazon image editing services for the best results. Experts not only provide exceptional images but ones that adhere to Amazon guidelines and your business requirements.
5. Get Product Reviews
Amazon prefers brands with product reviews, and so do customers. Since reviews help customers in trusting your products, they are an essential trust factor for eCommerce listings. According to BrightLocal, Local Consumer Review Survey, 82% of consumers read reviews for local businesses, including 93% of people aged 35-54. This is perhaps the reason why the algorithm lays emphasis on the quantity and quality of online reviews in its ranking system. Fake reviews can lead to trouble, so ensure you ask customers for genuine feedback.
6. Register Your Brand on Amazon
Going through the official Amazon Brand Registry process or becoming an “official” seller gives you added benefits including A+ Content – the ability to create a Storefront for your brand and sponsored brand advertising campaigns for a better sales opportunity.
7. Win the Buy Box
Keep working for the Buy Box. Keep a check on Seller Central to see whether you are eligible for Buy Box and ensure your customers get the “Add to Cart ” or “Buy Now” options on your product listing. This is one of the most useful and effective CTAs to boost your sales.
Generate Sales With Amazon Optimization Services
As the biggest online retailer globally, Amazon is expected to work on its policies and algorithm to serve customers better and continue being the leader. In such a scenario, it is important for online retailers to tighten their seat belts and take on the ride. What we mean to say is, if you’re selling on Amazon, you must do everything it takes to stay relevant – listing optimization being the most important one. Having an effective Amazon listing optimization strategy in place is the key factor to long-lasting success.
Maximize your performance by leveraging an extensive range of Amazon optimization services by professionals like Data4Amazon. They can considerably help you in optimizing your product listings while managing your brand’s presence on the Amazon marketplace.
Generate sales and achieve desired rankings with Amazon optimization services and techniques. Optimize your product listings to better serve customers and stay relevant on the Amazon marketplace.
Optimizing your Amazon product listings is crucial to gaining an advantage over your competition and increasing your conversion rates. Adopt, optimize and experience the change.