Today, converting leads into paying customers is a difficult undertaking. Marketers can successfully complete this task by working on user onboarding. When new users easily understand how to use your website, product, mobile app or any other digital product, it will definitely improve the customer journey and increase the conversion rate.
There is no denying the fact that offering an awesome onboarding experience is important to develop an in-depth understanding of the product. Users should know the basics of using your product or mobile app and all the important features that make your brand unique.
According to a survey, 55% of people returned a product as they didn’t understand how the product operates. What’s the point of developing a great product when users can’t be able to understand what it is for and how it can solve their problems?
Designing a great user onboarding experience is important to help users understand why it is designed and how to use it. 63% of customers give much importance to the user onboarding experience when it comes to making a purchase decision.
If you want to create a smooth user onboarding experience, here are some design practices designers should follow to create a great first impression.
1. Understand the Type of Users
When it comes to creating a great user onboarding experience, the most important thing that matters most is users. If your product is designed to fulfill the needs and demands of a variety of people, it is important to segment users based on their requirements. You can make the segmentation easier by asking for important information during the signup process.
When designers have essential information about the users and know their goals, it will help them to create a personalized onboarding experience based on their preferences. For instance, a task management app that caters to developers, writers, designers and entrepreneurs needs thorough onboarding.
Offering the same onboarding experience to all users is one of the biggest onboarding UX mistakes designers make. It is advised to understand the individual needs of the users and then craft the onboarding by keeping the buyer persona in mind.
2. Make it Frictionless
Keep in mind that users need special guidance on what the product or app does and what are the main features it includes. Any friction in an onboarding experience will eventually get users to abandon the app. Identifying all the areas that may create hindrances within the app is important for designers to avoid friction that may lead to churn.
Try to explain complex features in a simple and interesting way to make it easier to digest the information easily. Give users the important knowledge they need without overwhelming the users by providing too much information they don’t need at this point.
3. Fulfill Users Expectations
You can create a great first impression when you make users believe that your product includes all the important features, they need to solve their pain points. You can teach users how to make the most out of the product’s features. Using video is a great strategy to help people understand how the app works.
91% of consumers consider video as a powerful educational tool and watch videos to learn how to use a product or service. According to statistics, 74% of users prefer to watch videos to better understand how to use the app or website. Onboarding videos can be used to educate new users and convince them to download the app.
4. Add a Wow Effect
Adding a wow effect to your onboarding experience will help designers to create an emotional connection with users. Designers can add animation or interesting visual content to help users learn the important features of the product. Gamifying the experience is also a great strategy that a web design Dubai team can use to uncover the main benefits of the service.
5. Progress Bars
You can also use the progress bars in the onboarding screen to keep users interested and motivated. Progress bars can be used to create a sense of accomplishment among users. People want to finish things they start and displaying the progress bar or navigation icons is undoubtedly a sensible approach to keep users motivated to complete the onboarding experience.
6. Deliver Real Value
If you want to catch the attention of your potential customers and want them to use your product, you need to demonstrate the real value of your product. The onboarding process is a great opportunity for marketers to convert potential customers into paid customers. You can make the most out of this opportunity by repeatedly showing how your customers get value from using the product or app.
7. Avoid Cognitive Load
Don’t overload users by providing too many features of your app. Remember, learning to use a product for the very first time is no easy feat. Try to remove the cognitive effort and focus only on the selective feature that you want to highlight. You can limit the onboarding flow to fewer screens and make sure each screen has an important message to deliver. Don’t overwhelm users with a lot of information and avoid adding too many steps. Focus on two or three important features that make your product unique from your competitors. Adding complex and too many features at this stage will make the onboarding experience complicated.
To Sum All Things Up
B2B companies, SaaS business and mobile app developers put their best efforts into creating a great onboarding experience, which will eventually convince users to buy the product. Though creating a great user onboarding experience seems a difficult undertaking, following the above design strategies, will help designers a lot. You can win the trust of the customers and motivate them to use your product again and again by offering a smooth and great onboarding experience.
