email marketing tips

One of the most effective ways to reach out to customers and inform them about your business, offerings, and services is through email marketing. Email marketing has been around for more than ten years, yet digital marketing firms still use it today. Practically every industry, especially those in the B2B sector, uses email marketing strategies to expand their business because it has such a significant impact on firms. Although traditional, email marketing is still one of the most effective ways to reach your targeted customers which is the reason why every digital marketing course in Ahmedabad includes email marketing strategies to boost business.

In this article, we will discuss some of the top tips by which you can boost your business via email marketing

Always choose the right people for promotions

You’ll need a segmented marketing strategy that includes creating and utilising a list if you want to get the desired results. Establishing your list and selecting the appropriate group of recipients before you start sending emails is essential. This happens before any planning or design of a strategy. These lists can be categorised in a number of ways, which might make it easier for you to create your list more quickly. Depending on the job titles and specialties, you can segment your audience based on demographics. Additionally, audiences can be divided based on their predetermined objectives and physical location.

Use attractive and catchy subject lines in your emails

Email marketers frequently overlook the subject lines of the emails they send and only concentrate on the email’s body, which is wholly erroneous. The first thing someone reads in an email is the subject line, not the body of the message. If he finds the message intriguing and interesting, he opens it and reads the body; if not, he either ignores it or deletes it without ever reading it. You don’t want your email marketing campaign’s entire goal to be lost if an email you sent is deleted before it is even opened. Make sure you approach the subject lines with the same zeal to prevent this.

Adopt personalisation

According to 80% of business executives, customers spend more when their experiences are tailored to them. Use customization in your emails to increase engagement as well as open rates. This can be as easy as calling somebody on their birthday or mentioning the recipient’s first name in the subject line. Don’t forget to send your email from a person, not a company. You can also add a picture so that a person appears in place of the logo.

Write relevant and engaging email

Make sure everything you give your targeted audience via email is entirely relevant to them, interesting, and informative. Writing engaging content is the first step in developing an effective email marketing strategy. To make the content as engaging and helpful as feasible for the audience, including relevant images and videos that demonstrate the procedure or business you are aiming to impart. A smart technique to get a reaction from your audience is to send surveys to ask for feedback. 

Write interactive emails

Your email can be interactive by asking recipients to swipe, click, tap, or watch. This might be a video, GIF, or a countdown clock. The key benefit is that it encourages someone to think about your email. The GIF in this email from Google Local Guides instructs the receiver on how to shoot a picture correctly. The next section offers advice on how to take an image that will work well for Google. It is not only attractive but also extremely pertinent to the target audience.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.