One needs a website to reach out to clients/customers smoothly to expand his/her business in a new era of market.
Whether you know “How to code” is not relevant to this topic but knowing some basic things before starting a website is a must to make sure you are not fooled by anyone and have some control over the online business at the beginning itself.
Things you need to consider
1. Domain Name :
Domain name plays a crucial role in finding the website in search engines. It helps to reflect what your brand stands for and its value. Now there are two aspects of it to look at.
1. Find a keyword-based domain name that will help your website to reach more people but it may also confuse your customers as the keyword doesn’t reflect your business’s actual name.
2. Select a name for the website which is unique as per your company name and start creating a name for it. Like yahoo, Google, and Oyo now that is a name which means something when you hear.
Either way, it’s a choice you need to select based on your intuition which helps your business to grow. Both points are valid, based on market play.
2. Content
Engaging content keeps your user engaged in your website. Be a website newsletter, a small piece of information, or a large chunk of information on a topic. It has to be precise with no spelling mistakes and easily digestible for the end user.
Always write the content for the user. Your user can be a beginner or an expert, then use terms accordingly. Know your user first.
Your content represents what your business/organization is trying to convey to users and helps satisfy a query.
3. Mobile Friendly
Most users now use mobile for any kind of search, social connections, finding a place, etc. That’s about 90 %. Hence make sure your website is done mobile friendly based and also the same time the content you have made is formatted properly in mobile for the user to easily go through. The mobile format of your website should be easy to navigate and same time engaging.
4. Call to action
Make sure you know what kind of action you want on each page. Keep the call to action button easily valuable for the user. Making a user search for contact for longer means he will lose interest sooner. Users have less patience. Make sure the all “call to action buttons” work. Examples – call button, add to cart, lead form, etc.
5. Website Functionalities
Once all your website work is done do check their functionality. What we call software testing. Before launching you can always check the website or app before making it live.
You don’t need coding to check your app or website. Basic knowledge of using mobile and PC is more than enough.
Make sure there are no broken links. Things like internal links, lead forms, Call action buttons and social media links are not broken.
6. Safety factor/Security
Let’s talk about safety in the world of digital. It’s a piece of cake for hackers if you don’t have the proper people behind you to protect your data and domain.
Creating so much value only to be taken down and blackmailed for money, isn’t fair. If you have a great vision for your company’s website then keep in touch with a developer.
Go through the discussion on coding languages and select one based on your need like budgeting, features, and your website security needs.
In a competitive field, your competitors will try to sabotage your website traffic. It is very common in the world to crush your rival by whatever means. That’s why keep experts at your side.
Remember, the more you spend the better security. You just need to find a balance that fits you the best.
7. Speed
Speed is going to be a crucial factor in determining your website/app conversation rate. Thanks to the evolution in the coding industry which doesn’t stop, many coding languages will help to increase the application features and speed as well.
People are addicted to instant gratification and every extra 2 sec increases your bounce rate by 103%. That’s why speed is one of the major ranking factors in Search Engines for Google. If you are planning to do SEO for your website you should know speed is going to play a major ranking factor.
8.No index No follow
Pages that you don’t want to get indexed, as they are meant for a specific purpose. For example-landing page, author login log, Thank you pages, admin login pages, etc.
For paid ads mostly landing page is used and keep it as a noindex to avoid data getting mixed with organic traffic, which will help in ads performance analysis.
When you don’t want certain pages to get indexed in Google for specific reasons, you always make sure no index and no follow the tag and a robot.txt file with disallow are mentioned.
9. Bounce rate
When a user visits your website and leave without staying for long or creating a lead/conversation this is called the bounce rate. This can happen for many reasons
As discussed earlier, this may be because of
1. Quality of Content
2. Misleading topic
3.Security Reasons(have HTTPS)
5. Speed
6. Website Functionality issues
The bounce rate is the most important thing to check regarding the online conversation rate of the website. The higher bounce rate means something is wrong and you need to analyze your website and re-work it. When you are planning to start your website make sure to think from the user’s perspective.
ProIndia (Peninsular Research Operation) is a Think Tank company that helps to create amazing websites for high-end clients like government, and startups. And if you are looking for research policy work, ProIndia is the right choice.
