It would not be an overstatement to say that most people spend a good hour of their day on social media. It would be right to state that social media has taken a huge place in people’s daily routines.
Marketers and businesses in the present time rush to social media platforms with the hope of connecting with their target customers easily. The competition is very high, as you can see an overload of content on social media.
For this, you require an excellent social media marketing strategy to stand out from others.
Social Media Marketing Trends in 2020
You can push your marketing strategy by staying updated with the latest social media trends in 2020. So here’s the list of exceptional social media marketing trends in 2020
Stories Will Gain Overwhelming Focus
From the past couple of years and in 2020, stories have set to be the biggest social media marketing trends. Whether these stories are updated, whether Instagram, Facebook, Snapchat, or any other social media platform, their predominance represents themselves.
In several ways, you can get an approach to your audience, using Instagram trends, polls, and interactive stories. It lets your audience be more attracted to the content and feel more “must-see.”
UGC Empowers The Visual Content Strategy
User-generated is seen as the most important and influential form of content for the brands and their growth as the audience prefers it way more than the branded content.
So, brands are now aggregating and promoting their relevant and visual UGC, which showcases their real-life product use and shows the products & brand from a reliable perspective and source.
As users trust user-generated content more than the branded content while making online decisions. So, leveraging visual UGC from social media for your marketing can greatly boost your visual marketing strategy.
Expansion of Social Commerce
Many brands sell their products using diverse social media platforms such as Facebook, Instagram, Pinterest, and many others. For brands, social eCommerce has grown to be a new retail course of action that will get powerful with time.
Compared to other mediums such as websites and offline stores, social commerce is becoming a standard retail channel. An increasing number of social networks are presenting supportive selling features such as shoppable posts, which, as a result, will strengthen this trend more.
Emergence Of Shoppable Content
Shoppable content is somewhat similar yet different from social commerce, where platforms like Instagram & Facebook are allowing the brands to turn their social posts into Shoppable posts.
These shoppable posts allow the users to buy the showcased product in the post in real-time, turning the point of inspiration into a point of sale, leading to more sales.
Besides social media, brands are taking their shoppable social content to their website and in-store displays to expand their reach, attract more audiences, and increase their sales.
Gen Z is the New Buyers
Gen Z is the highly assertive and prejudiced generation that is aged between 13 and 22 years. This generation has moved to activism, where social media has made them precisely aware and distressed about world events.
There is a core increment of various social causes like mental health, LGBTQ issues, body positivity, and various others. In 2020 the Gen-Zers consume about 40% of all, so it is the ideal approach to incorporate them into your marketing strategy.
Direct and Dynamic Social Ads
In light of current circumstances, brands are yet putting enormously in social ads. This is due to the reason that consumers are getting progressively comfortable with the idea of social shopping by and large.
Combined with the way that social ads are getting more advanced, it is simpler than any in recent times for brands to support direct business from customers on social media.
Chatbots Are All About Customer Service
Sometimes in the past, the idea of communicating with a robot was a hair-pulling task. People would rather love to talk to a human instead of chatting with a pre-recorded flowchart like experiences.
However, in the present time, chatbots are all about customer service as the business owners see that it can communicate with several customers at once. Also, it does not require any break or pays, and it never gets drained. This is what makes brand owners give this technology a try. This, as a result, will assist in improving customer experience and fostering their trust.
More Companies use influencer Marketing Will.
Another entrenched social media marketing trend for 2020 is influencer marketing. This trend is not going anywhere with a reasonable time-frame. Consumers are much more careful about advertisements, and they do not trust any anonymous corporate brands, which makes influencers work so well.
No doubt, social media is a great influencers domain. Its magnificence is that you do not require it to be an enormous or big corporation with profound pockets to avail of its advantages.
Personalization is More Likely Selling Socially
For years, the concept of personalization has been on the marketing landscape and shown opportunities in terms of social media marketing trends. With the view of the relevant target segment, when you are selling your brand socially, it is essential to customize your content.
With the rising trend of social commerce, your audience thrives on expending media that is explicitly worked for them. To look forward to having this customer experience. You offer them frictionless experience by enhancing your brand visibility on diverse social platforms.
Niche Marketing Drew More Networks
With the increasing number of content on social media, more and more people are getting exhausted. They are progressively moving towards platforms that support them in taking outposts that are not pertinent to them.
With a niche network, it gave you the chance to connect with exceptionally focused and drew networks. You get to know your audience after you have connected to them and know how they act or think. It will help you to build a closer relationship with all your customers.
Regardless of the passage of time or advancing social media landscape, one trend will remain throughout social media use. This will help to maintain an intimate customer relationship and trust.
If you wish to plan your social media marketing, consider how to implement the above listed social media marketing trends in your online strategy.