Social media presence is one of the most important marketing strategies in a business world of a 21st century. However, if not implemented in a right way, it can paint a bad picture of your company and make potential clients search for other business partners.
Do’s and don’ts of social media marketing
DO Know Your Audience
When you start a business page on social media, it is very important that you know your targeted audience. Always keep in mind that your audience is interested in what you can do for them. For example, if you are running a cosmetics shop, then you should adjust the content on your social media to that. Post articles about health benefits of herbs, importance of self-hygiene and tips for healthy skin and hair.
DO Have a Publishing Schedule
Once you targeted your audience now it’s time to prepare a relevant content and offer it to them. However, you must find a balance. Too many posts can annoy your consumers, but it also wouldn’t do if you don’t post regularly. Very often, it is better to focus on the quality of published content than quantity. It would also be wise to have a publishing schedule so that your audience knows that they will find good content every day at the same time.
DO Communicate with Your Audience
Social media marketing isn’t just about the content you are publishing; it’s about getting feedback from your customers and using it to enhance your business. In order to achieve that, you also have to communicate with your audience. Let them know that you are there to hear them. Avoid sending automatic responses to messages in your inbox. Answer the questions your current and potential clients ask in the comments.
In order to have high quality content, you will have to do a lot of researching. You must present your business and brand in the right way and always offer your audience information they need. However, to be able to find out what is being said about your business and products on social media, it would be wise if you would start with a good social media analytics. That’s how you will be able to perceive public opinion and use it to improve your business.
DO Proofread Before Sharing
No matter how good your published content is, if it’s full of grammar mistakes and typing errors, it will put off the consumers. That’s why it’s crucial that you proofread every article before you publish it! In the online world, people write in caps lock when they are upset or angry about something. Therefore, don’t use the caps lock, not even for the titles. Try with Bold or Italic letters if you want to emphasize something.
DON’T Delete Negative Reviews
Yes, it’s tempting to delete bad and rude comments about your products, but it is something that you shouldn’t do. You will look way more professional if you contact a person who posted a negative review and ask for their opinion about how you can improve it. That’s how you will earn their trust again and show them that their impressions matter.
DON’T Spam Your Audience
You are running a business social media page, not writing a keychain letter. Therefore, avoid spam – don’t post the same information all over again, especially if you noticed that your clients don’t react to it at all. It can look like you want to push them to react on that information and instead, you are only going to push them away. Don’t insist on likes, shares and retweets – instead, try to get all that by publishing high quality content.
DON’T Abuse With Hashtags
Hashtags are an excellent way to make your content searchable and attractive. However, the worst thing you can do is to use too many hashtags because it will look like spam and put off your consumers and potential clients. Keep in mind that when it comes to hashtags, you can apply the rule “less is more”. It’s also very important that you don’t use hashtags that are not relevant to your content and business. Try to make a hashtags strategy that will work perfectly for your business.
DON’T Deceive Audience
Social media is a great way to promote your business, but if you post false information about your products, you will soon lose more clients than you can imagine! Don’t tell them that you are making waterproof clothes if you don’t. One bad promotion can cost you a lot because a deceived client will tell others about your lie and you may lose trust of current and potential clients.
Finally, don’t forget that the world of Internet is constantly changing and that those changes affect business social media pages as well. Stay in touch with the best practices of social media strategy today and your business will flourish.