Complete‌ ‌and‌ ‌Free‌ ‌Beginner’s‌ ‌Guide‌ ‌on‌ ‌Social‌ ‌Media‌ Marketing‌ ‌in‌ ‌2020

Social media marketing can help your customers communicate and interact with your brand online. If you don’t have a social media marketing plan, you’re losing a lot. Many people are active on the internet across the world. You will raise your chances of getting new customers through internet platforms. 

But you cannot wake up today, open social media accounts, post your content, and expect magical results. You need a beginners’ guide marketing for beginners. Are you wondering where you can exactly start your marketing career?

You can be the best social media marketer. But you can begin your social media marketing journey here.

Set your marketing goals

You got an objective to achieve through social media marketing. Would you want to generate conversation, establish connections, and foster leads? Any goal you choose will take you right into the steps. 

Having specific goals will enable you to formulate milestones that you can use to check if you will achieve your ultimate objective. The set goals you set have to be guided by the SMART principle. Ensure you formulate specific, quantifiable, and attainable goals.

Besides, your objectives need to be realistic and time-bound. Maybe you are seeking to attract traffic and raise revenue. Your aim can also be to create your brand awareness. Whatever goals you aim to attain through social media marketing have to be SMART.

Select platforms that would help your business

Many social media platforms are within your reach. But not all will benefit your business. It will be useful for you to start small. That way, you will be able to maintain your groups entirely on each site. Just pick a single or two social media tools that add value to your business.

You may start with Facebook first. If you run the B2B commerce and seek to create thought leadership, LinkedIn is well suited for you. Are your products likely to do well through visual marketing? You can hop on Instagram to get the best.

Come up with an apt Content, Timetable

You will be required to post your content regularly. With a content calendar, your posting will be well organized. Also, it will aid you to map out the kind of content you would wish to share. Take your time and come up with the right content. The content you post will determine the success of your social media marketing plan.

A well thought content and posted timely will earn you value. Your content may be to educate or entertain. Whichever the type, ensure it is exciting and make a regular posting. That way, you will have followers glued on your social media platform.

Monitor everything regularly

Always check your platform analytics. It will enable you to know the type of content your potential customers engage with. Also, try to observe your social media trends over time. Monitor your pages closely for chances to engage your users. It will be useful for you to answer the questions your users ask soonest possible. 

You will get comments and responses. Engage with them as frequently as possible. It is suitable for building group relationships vital in social media marketing.

 Research Your Target Audience

 Before you think of posting something, you need to know how your followers may react. Try to improve your profile each passing day. You will make your users give a positive response about what you say on your platforms. Do you run a business looking to make lots of money? You need a plan to be involved. Ensure you examine the way your target audience acts online. You will find the kind of things they are into.

Fortified Customer Relationship 

Are you looking for great ways to use social media? You will have to create a strong relationship with your customers. In modern-day marketing strategies, relationship marketing is very vital. While you can do it in many varied ways, social media offers you an effective avenue to do so. 

Build an Attractive Look

Social media requires you to use an approach and looks that appear neat and tidy. You will be judged by your potential customers depending on the way you appear. Remember, in all aspects of life, first impressions matter so much. Ensure you do not look amateurish in the way you do things on your social media platforms.

Get assistance from the Experts where need be

 Your area of interest has firms that can offer you help with social media conquest. Get in touch with a Digital agency. It will do you a world of good in your pursuit of online success. You can learn a lot from them.

They got a lot of knowledge of social media marketing. While it may cost you something, it is a worthwhile asset in the long-run.

Be up-to-date with All the Trends. 

Your group will attract your potential customers if it can keep up and is relatable. Do not be flaky and agree with everyone. You’ll look too flimsy by doing that. Just keep up with what is happening online. It would be a smart move, though


You should tap social media for your marketing needs. The main reason is that it has proven to be a result-bearing platform. It has many ways you can execute your marketing campaigns. Go on and use social media marketing tools that aid you in the process.

Author’s Bio

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.