SEO is the process of optimizing a website to rank higher in search engine results. It’s the most important marketing technique because it’s free and anyone can do it.
The SEO process begins with keyword research, which is finding out what people are searching for online and then trying to provide that information on your site. The next step is to ensure that your website is well-structured, easy to navigate, has high-quality content, and loads quickly.
In this article, we will be discussing the top 5 SEO trends in 2022.
1. Core Web Vitals optimisation
Core Web Vitals is a new section in Google Search Console. It was introduced to help webmasters with the technical side of their websites.
It includes information like crawl errors, mobile usability, page speed and security issues.
Core Web Vitals helps webmasters to understand how well their website is performing on Google’s crawling and indexing engine.
Google has officially announced that the Page Experience Update is now a Google ranking factor. The Page Experience Update was introduced a year ago and is the biggest change for search in several years. Core Web Vitals are the new way to measure page experience and should be seen as an SEO ranking factor that can’t be ignored. Core web vitals is a set of three metrics.
Largest Contentful Paint (LCP):
The average loading time of the largest content asset on the page.
First Input Delay (FID):
How long does your site take to respond to user input?
Cumulative Layout Shift (CLS):
This is the count of unwanted layout shift.
2. Update old content for more traffic
There are many ways to get more traffic for your website, but the best way is to update old content for more traffic.
This is a very common problem faced by many content creators. They often need to create new content but do not have enough time to produce the same quality of content.
Updating old content for more traffic can be done by using SEO techniques and up-to-date data. The most important thing is to keep in mind the audience’s needs and interests and make sure that the content is relevant.
3. Boost important pages with internal links
Internal links are important for SEO purposes. They help the website’s users to find content that is relevant to their interests.
Internal linking is also important for SEO purposes as it helps in achieving higher rankings on search engines like Google and Bing.
4. Include FAQ sections in Content
FAQ sections are great for content marketing. They can help you to answer all your customers’ questions and provide answers that are relevant and on-brand.
FAQ sections should have a clear hierarchy with the most frequently asked questions at the top. If you’re using WordPress, you can use a plugin like FAQs Pro to create a FAQs section with ease.
5. Build more backlinks for ranking
Backlinks are crucial for ranking on search engines like Google. But it’s not easy to generate backlinks to your website.
Here are some tips that you can use to help generate backlinks:
– Write guest posts for other sites in your niche
– Create content that is valuable to the audience of the site you’re linking to.