Amazon is one of the top online shopping giants both domestically and internationally. It hosts a massive audience base of its own and every B2C business that sells physical goods and products, aims to reach this audience by establishing itself here. Selling on Amazon is easy, cheap and lucrative for businesses of all kinds, however, the platform observes high competition due to its high accessibility and affordability. Thus, to get an edge over your competition, you can advertise your products on Amazon using PPC ads (pay-per-click) or sponsored ads. This will boost your visibility and improve your ranking, thus, helping you outrank your competitors and reach a higher number of consumers. Find below the top 5 benefits of advertising on Amazon that will help you make a smart and calculated marketing decision.
Improves your visibility
When a user enters a query on Amazon, it displays the products offered by various merchants based on their reviews and ratings, prices, product description and other such factors, organically. Most consumers do not check beyond the top 3 results and thus, poor ranking products gain very few clicks. Sponsored ads are displayed at the top of the result page and on the home page which helps you gain more impressions and clicks, not to mention, helps you stand apart from the competition.
Brings buyers
Advertising on Amazon can directly rope in buyers, unlike the Google Display Ads that majorly target bringing in viewers. In other words, Amazon ads can generate sales directly without going through the stages of creating brand awareness and recognition.
Costs you per click, not per impression
The PPC (pay-per-click) model of Amazon ads makes them highly cost-effective. This is because you do not need to pay per impression or every time a user sees your ad. Instead, you pay only when they click on your ad, moving a step closer to making the purchase. Additionally, Amazon offers a hassle-free transaction process and easy billing.
Helps you reach global audiences
If you are able to ship overseas and want to go international, Amazon ads can help you get global visibility and impression without investing much in online marketing and advertising.
Provides detailed metrics
Amazon advertising platform provides you detailed reports with data and metrics so that you can analyse the performance of your ads. You can further optimise your ads according to this data and enjoy improved results. Also, it is easy to precisely calculate the returns on your investment here and decide whether you wish to continue your Amazon advertising campaigns or not.
The Bottom Line
Along with the above-mentioned benefits, Amazon ads offer several others such as being device-friendly and charging you NO subscription or activation costs. Thus, get started with Amazon sponsored ads and amplify your sales at ease. To get further information, consultation or assistance to run sponsored ads, you may contact reputed agencies like Interactive Bees that offer 360-degree digital marketing services. Their experience and expertise can help you garner maximum profits with a minimum investment of time and money. Interactive Bees also offers other services including content marketing, ORM services, website design and development, social media marketing, SEO, etc. so you can rely upon them for all your online marketing and advertising needs. Get started with professional marketers today and take your business to greater heights!
