eCommerce website design is complex. But it shouldn’t be that way. There are many top points that can ensure a successful eCommerce website.
Web development is one of the primary parts of building a business. One has to consider various aspects, such as user experience, performance, and much more. When we are developing a website for an enterprise, it is a complicated process. However, an eCommerce site has its own challenges.
Developers want to do everything they can to make the user experience smooth and easy. Since the users visit your site to learn about and purchase products, so everything should be up-to-mark.
Nonetheless, alongside the considerations of usability, there are a few other features of an eCommerce site that you should consider while developing an ecommerce website design.
Number One: Responsive Design
It is incredibly important to make sure your eCommerce website is optimized by mobile, which provides the best experience for users. It does not matter what device they are using to access your site; they deserve better functionality.
In fact, the use of mobile devices to access the website is continually growing. People want to spend less time making a purchase than they used to do in the past.
Therefore, implementing a responsive design to make the website functional and reachable on every device is essential for the success of an eCommerce site.
One of the ways to make your website responsive is through Episerver eCommerce. There are other CMS platforms that can utilize responsive design, but they require extra configuration. Whatever platform you use, you will need to be sure to keep mobile users in mind for every aspect of the site. Consider basic navigation, checkout, and payment while growing the site.
Number Two: Support Guest Checkouts
Businesses with eCommerce websites often want to require users to create an account in order to make a purchase. Through this way, it allows the users to have follow-up communication that encourages future sales as well as track customer’s demographic information.
Conversely, it is important to remember that not everyone wants to go through the process of creating an account. Loyal customers will want to register for future orders and get benefits such as receiving notifications about upcoming sales or having a company account.
By supporting guest checkouts, people who just want to make a one-time order will be satisfied and may happily shop again.
- Tip: Since you will still want the users to create an account, you can try designing the purchase process and allow them to create an account by using the information that they just entered.
Number Three: Site Search Is Vital
It is important to make sure that search functionality is available and easy to use since statistics show that 30% of visitors to eCommerce sites use search to find the products they are looking for.
Additionally, you can also add features such as autocomplete to help users find popular products and related items. A good idea to consider, isn’t it?
There is another way by which you can help the users find your products. With the help of faceted search, the users can narrow their search in a variety of ways. It will give them more power by letting them limit their searches to exactly what they are looking for.
- Tip: Faceted search works best when your product information is fully defined and well organized. So, keep that in mind in order to get the best results.
Number Four: Security Is Essential
Security is essential!
In today’s modern world, where there is transparency in everything, companies and individuals look for security as well.
Therefore, all eCommerce sites should support SSL to encrypt information that needs to remain secure. This is especially true for credit card and payment information. However, for any customer information like address, phone number, email, etc. Because they have an expectation that their personal information will remain secure when they purchase online. Therefore, ensuring SSL is a good idea but something that is absolutely essential for ensuring that your customers trust their information is in safe hands.
- Tip: Do not store your credit card numbers in your site’s database. Despite the fact that it may be a good idea to keep card information on file to make purchases handy, but it also put you at a high-security risk.
Number Five: Optimize Site Performance
Users won’t stay on your website for long if it’s lagging a lot. According to statistics, 40% of users abandon a website that takes more than 3 seconds to load!
This information is especially true for mobile users because they are often multi-tasking. They access one website and quickly move on to something else if a site is too slow.
To make sure you are not losing customers due to slow load times, you will want to optimize the site as quickly as possible. The following ways can help you run the site smoothly:
- Compress images. It will allow you to provide the best visuals at the smallest possible size.
- Combine CSS resource files into single files or JavaScript because users want to download one JavaScript file rather than five or ten.
- Reduce the time spent sending data between the database server and web server.
- By keeping these aspects in mind during the development of an eCommerce site will get you the best experience for your customers.
There are many other elements too that one should consider while developing the site, such as planning Search Engine Optimization, keeping data organized, and know-how of how to target your content to different users.
Website is one of the dominant factors that can either make or break your customer impression of your company’s value. You are mistaken; if you think that the design and looks of the website can ensure better results, there are a lot more than just the design of the site.
Some of them have been thoroughly explained in the above blog. By following these pointers, you can still level your website development.
