The coronavirus pandemic has hit the backbone of the global economy pretty hard. However, life has to go on and people will always depend on their essentials for their sustenance. If you don’t have, this may be the right time to launch your own grocery on demand delivery mobile application. It helps the world cope with the pandemic while making a good amount of money for yourself. If you’re worried about marketing your on demand grocery delivery business during such uncertain times, don’t worry, we’ve got your back.
Here’s a list of top things that you can do to ensure that your business gets the right mileage.
- Understand the local situation
Understand the local situation
Coronavirus is a monster that the world is trying to battle. However, each region is affected in a different way. This is why; the first step to setting up your on demand grocery delivery business. Establish goodwill amongst your customers is to understand exactly how bad the local situation is.
Get a grasp of all legal limitations imposed in your region. Calculate the best way to expose or propagate your business to your audience. In such a global lock-down situation, the best way to move forth is to promote your business digitally. Use social media marketing tools to ensure that people who are locked away in their homes can access what you are offering and then move forward.
It has become abundantly clear that good hygiene is the only way to combat the CoVid-19 virus. This is why it is of utmost importance that you enable your users to see how seriously your delivery drivers take hygiene.
Ensure that you have read all the guidelines given by WHO or local authorities and that you adhere to it. Also, while promoting your on demand grocery delivery business, make sure that you advertise and harp upon the hygiene measures that you and your company is taking for the benefit of your customers.
This is perhaps the most important step to ensure that you can curb the spread of the virus and keep your customers safe while delivering their groceries to them. Use an app like the on demand grocery delivery app developed by us to make sure that you can offer this feature.
By using the contactless delivery feature, you can ensure that your delivery drivers can keep the ordered items at the customer’s doorstep and notify them of the delivery using a snapshot of the items placed at the door.
This is a very unique feature that will earn the trust of your customers. However, make sure that your on demand delivery app is completely enabled with this feature. There are many nuances associated with this feature including the driver’s ability to click a picture and notifying the customer, online payment and multiple notifications to the store as well as the drivers. If you are uncertain about how this works, it might be a wise idea to speak to an expert.
Enable the use of web and mobile orders
Most on demand delivery apps are limited to digital handsets like mobiles and tablets. IF you want to increase your user base, make sure app is able to accept orders from website as well. It is important to understand that CoVid-19 has not just hurt a certain section of the society but everyone.
Senior citizens or even people who do not own smart phones too are housebound during the lock down. Enabling them to use the web version to place orders will allow the masses, regardless of the device they use, to access your services and place orders.
Give the Take Away Option
It is only fair to understand that some people may be sceptical about delivery drivers who come to deliver the products and may choose to pick up the items themselves. Although it is largely advised not to do so during a lockdown. But the decision rests solely on your customers.
This is why you must enable your users to choose between a delivery option and a Take Away option that allows them to pick up the products themselves. People can make their own arrangements and prepare to take the grocery order once ready by themselves.
Give the Take Away Option
As mentioned before, the economy has been hit hard. Most companies are offering a work from home option but there are those who have lost their jobs or are under leave without pay. Fighting the pandemic is one thing but how will people sustain themselves without an income?
With the help of your on demand grocery delivery app you may be able to give freelance delivery drivers an option to earn money during these terrible times. While facilitating seamless and hygienic delivery for your grocery store, delivery drivers will be able to earn and support their families.
Ensure that the app you own has the option that allows freelance delivery drivers to register into your app. Ask to offer their documents for verification. Once you verify them and approve them, your drivers will state getting orders.
Once you have such an app, ensure that you present this feature on your social media platforms as well to ensure that more and more people in your city are aware of the options that you are making available for them.
Support Larger Grocery Chains
IF yours is a new or small on demand grocery delivery business, you can use this time as an opportunity to fill in the pandemic shaped hole in the supply chain of larger grocery companies. According to recent reports, in the USA when most large chains are struggling to cope with the supply demand link, smaller grocery businesses have come to the rescue. IT ends up in a complete win-win situation because it allows the bigger groceries to meet their demands while allowing the smaller businesses to make money.
Use a Reliable App
It all boils down to one thing: using a reliable app. It is therefore critical that before you purchase an app you take a complete demo of the same to understand how it works. In most cases, building an app takes a lot of time, especially when it comes to something so complicated and multifaceted.
In a grocery delivery app that gives you features such as contactless delivery, freelance drivers, single grocery store operations and more, there are too many finer points to build and tests. This is why; it is always a better idea to go for a pre-built white label grocery delivery app.
The biggest advantage of this is that a pre-built app is ready to launch in just 4 to 5 days with your logo and brand name. Since the world is facing the pandemic at this time, it is important to be able to start your services right now, rather than at a later time, when the world has already coped with the virus and is looking at it through their rear view screen.
Since it is a prebuilt app, it will be cheaper to purchase rather than building a whole new app.
There are a few things that you must be careful of while purchasing an on demand grocery delivery app. They are:
- Get the licensed source code. Ensure that wherever you purchase your app from, you give a lifetime licensed source code ownership. If you have to modify or upgrade the app, you don’t have to depend on the sellers of the application. You can simply hire your own developers to do it.
- At least a year’s worth of bug fixes. Usually cloned apps are well market-tested. Almost never have any bugs. Still, make sure that when you purchase the app, you get support for bugs for at least 365 days. This will allow you enough time to practically use and see if the application is working fine in your city.
- Get the app in your language and currency. Typically, an application is developed in English and follows the USD currency. However, if your customers may or may not be English speaking and follow a different currency, make sure that your application can support it.
Everyone can save the world in their own ways. Let this be yours!