Machine learning is one of the futuristic technologies that can actually transform the way app developers build apps. More and more development companies are embracing machine learning technology to build complex apps. In this machine-driven world, it has become necessary for brands to embrace the evolving technologies to stay ahead of the curve.
Today, many established brands such as Amazon, Netflix, Facebook, Pinterest, and Twitter are using machine learning for making predictions, classifications, and personalized suggestions.
Incorporating machine learning into mobile app development will make your mobile app more intelligent, enabling it to complete the task at a faster rate without any special programming. Machine learning apps are getting huge popularity day by day as they are making users highly productive while fulfilling their expectations.
If you are going to start your mobile app development project or thinking of developing an app in near future, it is advised to follow a machine learning app development approach. Let’s explore the benefits of machine learning app development and how it can make your mobile apps more successful.
Benefits of Machine Learning App Development
· Create a Highly personalized experience
· Integrating the feature of advanced search
· Help marketers to predict user behavior
· Create more relevant ads for the target audience
· Offer the highest security level to protect customers’ data
Personalized Experience
Today’s consumers want personalized experiences and prefer to make a purchase from brands that engage with them via personalized messaging. Brands that embrace machine learning technology, deliver relevant content, understand their target customers’ needs and offer personalized suggestions get more conversions compared to those that don’t use this technology.
Incorporating machine learning into mobile app development will allow brands to provide customized recommendations to every user. Machine learning algorithm can analyze different sources of information and customer data to provide your customers with more relevant content. Many big brands such as Uber, Taco Bells, ImprompDo, Optimise Fitness – to name a few are using machine learning technology for their apps to provide customers with personalized experience based on their needs and demands.
Advanced Search
Thanks to machine learning technology, making it super easier for businesses to make search results more accurate and intuitive for the target users. Machine learning algorithms learn from different queries, gather customers’ data, prioritize customers’ preferences and previous browsing history. With the help of this useful information and highly advanced search algorithms, machine learning apps can provide the most accurate search results and help users to fulfill their goals. The advanced search algorithms will allow mobile app developers to build high performing ML apps that can solve your target users’ problems.
Predict User Behavior
Machine learning app development is a sensible approach for marketers as it allows them to get a better understanding of the users’ preferences, interests, needs and behavior patterns. Marketers can learn different things from user’s data and improve their app’s features and strengthen their marketing efforts. For instance, when you have data related to the age, gender, location, previous search history and app usage frequency, you can create a more customized experience for the users. Many popular brands like Amazon and Netflix use ML to create customized recommendations for each customer.
Relevant Ads
Attracting the right audience at the right time and offering the right products can make your marketing campaign super successful. A survey suggests that more than 38% of marketers are incorporating machine learning into their app development and marketing strategy. By integrating machine learning into mobile apps, you can easily approach your target users and offer the right products or services as per their needs.
Machine learning technology, if used right can act as a great advertising tool for your business. Many mobile app development companies are collecting data from machine learning algorithms and use this data for appropriate advertising and improving their brand reputation. For instance, you can customize your ads according to the location and needs of the target audience. By creating relevant ads, customers will definitely try your product or service, which will eventually increase your chances of getting more conversions and sales.
Higher Level of Security
Besides creating personalized experience and targeting ads, machine learning can also be used to provide a higher level of security to your mobile apps. With machine learning, you can streamline and secure app authentication. There are many advanced security features such as image recognition, audio recognition and biometric authentication that can be implemented with the help of machine learning technology.
Many mobile apps use machine learning to set up security locks and use fingerprint and face ids for security purposes. Furthermore, machine learning can also be used to prevent malicious traffic from reaching your mobile devices. Machine learning algorithms can detect suspicious activities and ban unauthenticated access.
Discovering the Top Development Platforms to Build ML Apps
Machine learning app development is not an easy approach, it needs time, expertise, and resources. Many businesses are harnessing the power of machine learning development platforms to improve customer experience, improve brand awareness and offer an amazing experience to their target audience. Fortunately, there are a number of machine learning platforms available, app developers can choose from a variety of development platforms to build ML apps.
Here is a list of the best ML development platforms:
· Azure
· IBM Watson
· Scikit-learn
· Tensorflow
· Api.ai
· Wit.ai
· PyTorch
· Shogun
· Apache Mahout
· KNIME
· Weka
· RapidMiner
· Accors.Net
· RapidMiner
If you are a startup company and don’t have a deeper understanding of this technology, it is advised to hire a professional mobile app development company in Dubai that has experience in machine learning app development. The team of professional mobile app developers will guide you on how to develop a machine learning app and include all the advanced features and functionality in your ML app.
Final Thoughts
The trend of developing machine learning applications is growing at a faster rate, helping many businesses to meet their customers’ needs. Users are looking for intuitive and easier ways to meet their needs. With machine learning app development, you can build personalized apps that provide users with the best possible user experiences. With the help of a professional mobile app developmentteam, you can easily build a machine learning app that can do wonders for your business.
