Luxury Watch Brands

Are you one of the many individuals who are mesmerized by the beauty and elegance of luxury timepieces? No one can blame you. Luxury timepieces are truly admirable, especially when the traditional way of designing timepieces is paired with the modern advancements in technology. It is one of the reasons why more people are willing to spend tens of thousands of dollars on a single timepiece.

However, collecting luxury watch brands can sometimes become overwhelming because of the many choices in the market. Some people prefer to collect a single brand with its different models and releases, while some like to have different luxury watch brands in their collections. To give you some inspiration, we will list some of the notable timepieces you should include in your collection.

What luxury watch brands should you collect?

One of the most important things that you need to remember is that every luxury watch brand has unique characteristics. To find the perfect model and brand, you need to know more about each brand’s vision of creativity. Here are some of the brands you should check out.


A classic Italian watch that was launched in the 1860s, Panerai is considered an action-packed luxury timepiece. It is made with high-quality materials, which can ensure its durability. It is one of the reasons why Navy divers during World War I trusted to wear these timepieces during their explorations. If you are looking for a creative and highly durable watch to add to your collection, you should get a Panerai watch.

Audemars Piguet

One of the most admired luxury timepieces is Audemars Piguet. It is well known for its iconic design that made the brand popular since it was launched in 1875. One of the most notable models under this brand is the Audemars Piguet Royal Oak. This timepiece is best to wear on formal occasions. If you are looking to beef up your elegant watch collection, you should consider buying this brand.


Another Swiss timepiece that is worthy to collect is Chopard. Although fairly new in the industry, this luxury watch brand is popular producing highly sophisticated timepieces, and pocket watches for both men and women. Their most popular model is the Chopard Happy Diamonds which is a big hit to women of all ages.


Every watch collector should have a piece of Omega in their collection. This timepiece becomes very popular when Buzz Aldrin wore it on his journey to the moon. However, this Swiss timepiece was established in 1848 and has since created some of the most powerful and high-performing sports watches in the world. It is one of the reasons why renowned collectors and watch aficionados applaud this brand. Moreover, it is also why Omega is seen on the wrists of prominent personalities, including the fictional character James Bond.


If you want to start a watch collection is want to gain more than what you spend, you should consider buying Patek Philippe watches. This timepiece is considered one of the most expensive luxury watches in the world. Since it was founded in 1839, Patek has become an instant hit to every individual. Its luxury timepieces are made with the most complicated mechanism and paired with high-end materials, including titanium and diamonds. The most expensive Patek Philippe watch costs more than one million dollars, which sets the highest record at auctions.


You cannot complete a watch collection without including Rolex in it. This timepiece is the epitome of classic and elegant luxury watches. Started its roots in 1905, Rolex has flourished as one of the most coveted timepieces in the world. They have collaborated with prestigious sports competitions released a dedicated collection for these events. Up to today, Rolex remains to be a valuable timepiece worthy of a place in your collection.

Bell & Ross

One of the new key players in the watch industry, Bell & Ross is well known for producing professional aviation watches. These timepieces come in different designs and styles, which is perfect for all types of occasions. It’s best to include this watch in your collection to have a piece ready to wear on outdoor activities and sporting events.

Franck Muller

If you are looking for a unique and bold timepiece, you should start collecting Franck Muller watches. Dubbed as the Master of Complications, Franck Muller is not only known for its eccentric designs but also because of its high-performing chronographs and mechanism. This timepiece is perfect for both men and women, which makes it a perfect addition to your collection.

Frederique Constant

Another stunning luxury watch brand that you should consider is Frederique Constant. It’s an elegant collection of Swiss watches that are inspired by the classical design of traditional timepieces and made with the latest technological advancements. 

Glashutte Original

A proud German timepiece, Glashutte Original was launched in 1845 as one of the timepieces with excellent craftsmanship. This timepiece is inspired by the company’s core values such as excellence, modernity, originality, tradition, exclusivity, and beauty. Because of that, the brand was able to produce a selection of innovative timepieces that stands out among the rest of its competitors.

Grand Seiko

When it comes to mechanical engineering, you can never go wrong with a Japanese brand. Grand Seiko was launched in 1960 and has since created an impact on many watch collectors. Since these watches are crafted with Japanese expertise in precision and durability, you can guarantee that these timepieces will last for more than a lifetime.


Started as a manufacturer of luxury pens, Montblanc ventured into watchmaking in 1997. The company used its expertise in crafting small mechanisms into creating high-quality timepieces that many watch collectors admire.

Key takeaway

Collecting luxury watches is a commitment. It requires ample time, effort, and money to make sure that you have a good selection of timepieces. Additionally, your choices should also be useful for when you need to go to certain events. Keep in mind that you are buying it as well to wear and not just to display. Make sure you pick the right timepiece before making a purchase. Browse through the selections at The Watch Company to get inspiration.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.