We all know how important logos are. But designing one can feel daunting, right? We’ve compiled a few logo design tips and tricks to help you make really good ones!
Logos are the cornerstone of any business brand-any company needs them for their social posts, presentation decks, marketing materials and more. They need to be able to communicate who you are as well as what your product or service is about-that’s a lot of heavy lifting for one graphic!
A logo is a graphic design that represents some business or organization. It must be able to communicate who the company or brand is and what it does, in addition to why they do it and how. Logos are used on social posts, presentation decks, marketing materials – a lot of heavy lifting for one little image! But as you follow this blog post’s tips and tricks for making really good logos – no problem!
Picture is Worth a Thousand Words
A visual representation of your message can be more impactful than paragraphs of text. People process visual information more quickly than text, and visuals are more easily remembered than text. In fact, one study suggests that visuals are up to 40 times more likely to be shared than text. Visuals are especially helpful for people with learning disabilities or vision problems.
Visuals aren’t just helpful for people with disabilities; they’re helpful for everyone. A 2017 poll by Statista found that 71 percent of people between the ages of 18 and 24 preferred visual content. Statistically, most social media users are between 18 and 24, which suggests that stat is a bit low. –
Use Empty Space to Your Favor
If you’re designing a logo for an organization, it’s important to keep in mind what message you want your logo to convey. Having too much text in your logo can make it look cluttered and difficult to read, which can be just as unprofessional as having a logo with no text at all.
To avoid this problem, look for ways to fill up empty space in your design.
One way you can do this is by incorporating negative space into your logo, as it can make a big impact on the overall design.
Negative space is an important design tool. It’s the empty space between elements in a design. It’s what makes other elements stand out. And it’s important to every logo design.
Use Shapes to Make Unique Designs
The artistic value of using shapes to start your creative journey does not end at the thought of how they look. There are several ways shapes can be used to spark your creativity and get you thinking outside the box. The most common example is to use a shape as a prompt to start a creative journey. Instead of staring at a blank canvas, you have a focal point. As you look at the shape, you come up with a million different things it could represent. You might come up with a character, a setting, a plot, a conversation. You might think of things that have nothing to do with the shape, but because it started your journey with a concrete image, you might discover new connections and meanings in that image. You might find that the shape itself inspires creative thoughts.
Color is the Key to Better Design
Finding the right color combination for your website or blog can have a huge impact on the way visitors perceive the look and feel of your site.
There are proven principles of color theory that you can use to create a more eye-catching and engaging look for your site.
We all have a natural tendency to associate certain colors with certain emotions. While there are many different theories about how color affects our behavior and perceptions, there is a lot of evidence to suggest that color can be used to manipulate people’s moods and behavior.
For example, red is often associated with passion and aggression, but it can also convey excitement. On the other side of the color wheel, blue is often associated with calmness and serenity, but it can also convey trust and professionalism.
Use Black and White Space
Using black and white space within your logo design can help it stand out and look more professional. You can use white space to make your text look cleaner, or you can use black space to make an image stand out. Black and white space can be used in logos in a variety of ways, depending on the type of design you choose. You can use a logo that has black and white colors, or you can use negative space to create a logo that is black and white. Black and white space can be used in a variety of ways to help your logo stand out and look more professional.
Don’t Reinvent the Wheel
Logos are a powerful and important part of branding. They are a visual representation of your company or organization. A logo can be a symbol, an image, or combination of both.
A logo is often the first thing that people see when they think about your brand so it needs to be memorable and recognizable. Your logo should also reflect the values and qualities that you want to communicate about your brand.
What makes logos great? There are many factors that make a logo great, but some of the most important ones include: simplicity, originality, memorability, timelessness, and universality.
Get Help from Community
Designing a logo can be a challenging task. Logo design is an art, and the process of designing one can take weeks or months. It is important to get the design right because it will represent your company for years to come.
Luckily, there are many online communities that offer help with logo design for free. These communities are filled with talented designers who are willing to offer their services for free if you provide feedback on their designs and give them credit in the future.
Ready to Hire Top Quality Logo Designers?
We at Unique Logo Designs offer some of the best logo design services for our users. If you are looking for a logo design service that can help you create scalable logo designs for your company, then we have the right experts available.
Contact us today to get your logo designed by experts.
Author Bio:
Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes swimming.
