Opening your small business means getting prepared to move quickly. It will be up to you to do all that you can to promote your new venture. You will need to reach as many people as you can in as short a time as possible. Here are 5 new ways that you can use them. They can help you reach your goal with a lot less hassle.
1. Install a Headshot Booth at a Public Event
There are plenty of ways to catch the eye at a trade show. But you can go your peers one better by giving people a unique experience. You can do this by setting up a fully customized professional headshot booth. Offering headshots will be a great way to gain exposure for your business while giving passersby something tangible for making the effort.
You can make the experience more intimate by taking the time to chat with people while they are waiting in line. You can find out a great deal about their various needs. Handing out business cards with your website URL and list of services is a must. The headshot they walk away with is the icing on the cake.
2. Host a Live Stream on Social Media
Another excellent idea is to start up a new series of live stream events on your social media pages. Places like Facebook and YouTube are good venues to host these streams. You can use them to meet and greet your new audience. It’s a way to let people see a human face that can serve as the focus of your public brand.
A live stream can be used to promote your business along with all of the various goods and services that you offer. It can also be used to answer questions, comments, and concerns that people may have. You should take the time to answer these comments specifically. The more interactive your live stream, the better.
3. Start a Rewards Program to Increase Loyalty
Another very lucrative way to market your small business will be to start a customer rewards program. You need to have a system set up that will offer your customers an incentive for continuing to do business with you. This can take the form of promo codes, discount coupons, early access to goods, and other rewards for their loyalty.
4. Cross-Promote with Other Business Owners
Are you the owner of an online supplier of kitchen condiments? Do you sell lots of mustard, relish, ketchup, and the like? If so, now is the perfect time to find partners to cross-promote your business with. Hooking up for a series of promotions with a supplier of buns for hot dogs and hamburgers is a good move.
These mutual promotions can take place all over the web. You can promote in tandem on both of your websites as well as all of your various social media network pages. You can star in videos and live streams together. The promotion can cross over to the physical world to reach a new audience via mailer ads.
5. Make Sure to Cater to Your Demographic
Who are the people who are most likely to respond to your marketing in a positive manner? These are the people you need to be focusing on. You can use social media polls, Q&A sessions, and other means to find out who they are. The more you know about their needs as customers, the easier you can sell to them.
You need to know what gender they are, what age group they fall into, and where most of them live. This will help you set the focus and tone of your next major marketing effort. Reaching your demographic is the best way to set up your success.
Exposure is the Key to Continued Success
Now is the time for you to start thinking about new ways to get your business noticed. You can’t afford to simply set up a website, sit back, and let your audience come to you. If you want to be noticed, you need to set yourself apart from your competition. This is the time to find success via branding your image.
