For B2B marketers and salespeople, the metric that matters the most is the number of ‘sales’ closed at the end of the day.
Looking at how many leads you generated and sales you closed gives you an overall view of how effective your marketing efforts are. The same thing applies to LinkedIn marketing and sales strategy.
There are a number of ways to generate leads from LinkedIn such as LinkedIn ads, personal branding, content marketing, and the most useful and latest among all these is the use of LinkedIn automation tools.
Plenty of SaaS organizations and other businesses are using advanced LinkedIn automation tools to scale their marketing and lead generation efforts. The best part? There has been a significant improvement in their sales cycle.
Here is how B2B marketers and businesses are using LinkedIn automation to strengthen their sales and marketing strategy.
1. Engage With the Right Audience
You could have the most attractive profile and set up the perfect campaign, but your efforts will go in vain if you’re trying to sell to the wrong audience.
Having the right audience to reach out to can make or break your campaign. Thus, before you run a campaign, you should know:
- Who is your target audience?
- What are their interests?
- What problems are they facing?
- How can you offer a solution?
You can use any advanced LinkedIn automation tool to filter out the right audience. Sure, you can do it manually as well but imagine how much time and energy it will consume.
2. Take Advantage of LinkedIn Groups
If you target the most specific leads that you can easily nurture and turn into sales, join LinkedIn groups.
LinkedIn groups are like mini hubs where like-minded people interact and benefit each other. The best thing about these groups is that once you become a member, you can message people directly without connecting with them.
How can LinkedIn automation help you here?
The best LinkedIn automation tools have features to extract out members’ profiles and then assign them to a campaign. This way, you can run a highly targeted LinkedIn automation campaign and get more significant results in a short time.
Pro tip: Start posting relevant and personalized content in the group to grab members’ attention. This way your profile will become familiar and trustworthy, and your prospects will show interest in what you have to offer later on.
3. Send Personalized Outreach Messages
Why most of the outreach campaigns fail is because people don’t put any effort into writing outreach messages. They send old, boring cut-paste templates that prospects reject right away.
If you really want to generate leads and sales, know that it starts from having a meaningful conversation with them. The best way to grab their attention and start a conversation is by sending personalized messages.
People respond when they know you have put effort into the messaging. However, personalizing more than a few messages is hard but thanks to the latest LinkedIn automation tools. They have features like CSV file and Hyperise integration that enable you to send highly personalized messages to every single prospect.
The more personalized your approach is, the more likely you’re to generate leads and book more demo calls.
Most of the lead generation and sales tactics on LinkedIn require a lot of time if you choose to do them manually.
You need to do extensive search, connect and engage with people, send them messages, etc., and a lot more. With the help of the best LinkedIn automation tools, you can create a strong sales strategy and get results in a short time.