In the world of business, marketing is everything. You need to draft the right strategies and plan of action for the success of your organization. With technological advancement, marketing has become more comprehensive and interesting. It’s no longer just about printing ads in newspapers and running TV commercials, you need to have an online presence too, including that on social media because almost everyone else is there online including on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others. In this article we have included 5 amazing nonprofit marketing campaign that you can take inspiration from.
So, you see the game of marketing has become vast and well, innovative.
As a nonprofit organization, much of your success depends on your donors. And to attract more donors and even volunteers, you need to have unique and engaging marketing campaigns.
Now, you may be wondering what marketing campaigns are.
Well, according to Investopedia, marketing campaigns “promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive ways. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generate brand awareness and sales.”
Let’s take a look at the best nonprofit marketing campaigns your organization could learn from:
Street Art – Crossroads Community
The Artist: Crossroads Community is a nonprofit organization in the United States that provides behavioral health rehabilitation and case management services to residents in Maryland’s Eastern Shore.
The Art: Crossroads Community made street arts of faces with mouths filled with garbage to promote their New York City soup kitchen. The purpose of these street arts is to depict the challenges faced by the homeless community who find shelters on the streets. This was a successful nonprofit marketing campaign that attracted alot of interest.
Heads Together and the Football Association – Heads Up
The Artist: Their official website reads, “Heads Up is all about giving individuals and businesses the tools to create more mentally healthy workplaces. Developed by Beyond Blue and supported by the Mentally Healthy Workplace Alliance, Heads Up calls on business leaders to make a commitment and start taking action in their workplaces. It also encourages everyone in the workplace to play their part in creating a mentally healthy working environment, take care of their mental health, and look out for their colleagues.”
The Art: In one of their nonprofit marketing campaigns, Heads Up partnered with The Football Association of England to destigmatize mental health issues and had talks on how to make them more approachable and relatable especially for men, who are said to be less likely to seek help for their mental illness.
Earth Hour – World Wildlife Foundation for Nature
The Artist: The mission statement of WWF is to “stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature, by:
+Conserving the world’s biological diversity.
+Ensuring that the use of renewable natural resources is sustainable.
+Promoting the reduction of pollution and wasteful consumption.”
The Art: Every year, thanks to WWF, people from all over the globe turn off their lights to show their commitment to conserving energy. This year, the theme was “Climate Change to Save Earth”.
Pledge Your Birthday – Charity: Water
The Artist: Founded in 2006, Charity: Water, a non-profit organization based in New York, aims at providing drinking water to people in developing nations.
The Art: In a nonprofit marketing campaign, Charity: Water asked supporters to pledge their birthdays by asking friends and family to donate to Charity: Water through various social media platforms.
Snapchat Filters – Comic Relief Inc.
The Artist: Comic Relief Inc., with its vision of a just world free from poverty, uses entertainment to drive positive change. According to their official website, they “work with corporate, media and nonprofit partners to engage the public at scale around some of the world’s most pressing social issues, raising both awareness and money to help address them.”
The Art: To promote Red Nose Day, a campaign with the mission to end child poverty, Comic Relief Inc. created Snapchat lenses and geofilters. “What do we have to do as people in the digital space to get our audiences and supporters over the line…that’s where geofilters will really, really matter,” said. Mitch Hansen, digital director. “How do we go from swiping left to getting people to engage more immediately?”
We hope the above-mentioned nonprofit marketing campaigns help you in creating a unique campaign for your organization. You can learn new project management and leadership and become an agent of change with a masters degree in community development or nonprofit management. There are various institutes which provided a scholarships via programs like coverdell fellows to deserving students,