With more and more people entering the social media bandwidth, it is essential that every business has a strong social media presence. Not only does it help companies stay connected with their audiences, but it also helps them access their needs and boost the popularity of their brand.
With a user base of 1.16 billion, Instagram is certainly one of the most popular social media channels that allow unmatched brands to connect with their global audience. Loaded with interesting features and benefits, it has proven to be one of the best digital channels for users and digital marketing companies over the years.
Of all its interesting features, Instagram TV or IGTV is at the forefront and proves to be the perfect way to promote your products and connect with your audience. It can be used to establish deeper connections with your target audience and improve awareness of your brand. In fact, by adding additional channels to IGTV there are several new avenues open to a good Instagram business marketing strategy.
What is IGTV?
IGTV, also known as Instagram TV, is a feature of Instagram that allows users and businesses to share long form videos to showcase their products and services. You can also use it to create self-help DIY videos and promote your brand. Originally launched as a standalone app, IGTV can help take your marketing efforts to the next level. It gives you the easiest way to create and share high quality video content with over a billion Instagram users. Thus, giving you the opportunity to get much-needed traction through the ever-evolving new Instagram channel.
Why should you be using IGTV to promote your business?
Video marketing has gained a lot of traction lately. Companies are interesting and create more satisfying videos. Not only that, consumers prefer to watch videos to learn more about different products and services. With IGTV being one of the most popular video sharing and viewing tools, there is no doubt that it should be included in your social media marketing strategy.
So, if you’re looking for ways to turbocharge your marketing campaigns in 2021, IGTV Instagram can kick-start your video content journey. This is why you have to embrace IGTV if you want your brand to be a global internet sensation. Jump in together.
1. Reach Out is a Powerful Audience
No wonder viewers love video-based content. In fact, it has always been proven that high quality dynamic videos get the attention of users for a longer period of time. They are much more interesting and engaging than even the best pieces of content you have written or uniquely captured images.
So, if your goal is to sell your products and services through effective storytelling, there is no better medium than creating high quality videos and sharing them with your target audience through IGTV. In fact, according to the latest discovery, promoting your brand through IGTV can help you increase your user’s purchase probability by about 97%. Interesting, isn’t it?
2. It is the easiest way to showcase your products and services
You can use the power of this platform to:
- Introduce your business to an audience
- Promote your products and services
- Explain the features, benefits and applications of your products
- Inform your audience about your latest offers and deals
- Self-help explanations and videos how to create
- Build a powerful community of users
3. It Offers More Business for Creativity for Businesses
IGTV is specially designed to support long form videos – something other platforms cannot do. On IGTV, regular users can create videos up to 10 minutes in length, while verified users can host videos that are about an hour in length. This gives businesses more space for creativity and gives more opportunities for engagement and conversion. Additionally, you can include clickable links in your IGTV videos to direct your Instagram followers to your landing pages to boost your web traffic and sales. You can also Buy Instagram followers Canada for boosting your business.
4. Allows you to host a Video Series for Various Themes and Topics
IGTV lets you create an upbeat video series on a particular topic to keep your audience engaged and connected to your channel. You can create and edit several videos that automatically play one after the other. Therefore, make it easy for users to find and view related content, instead of haphazardly sifting through the videos to find out what interests them. It’s a great way to stay consistent and relevant to your message, tone and business. Your video series may include a variety of videos and how to showcase content that aims to educate your users about your products, offering better chances of engagement through the likes, shares and Instagram comments. Video series are a great way to:
- Build your brand
- Organize your content in a better way
- Keep your users engaged
- Stay clear and consistent with your message
5. It Provides More Network Building Opportunities
Creating IGTV videos that allow you to build lasting relationships with your links and users is a serious business. By creating long form videos, you can help users meet challenges, difficulties, interests and much more. Such videos are sure to grab users ’attention and help them resolve their issues, making them a huge fan and follower.
How to Use IGTV to Boost Your Marketing Campaigns
Now that we know the various benefits of incorporating IGTV videos into your 2021 marketing strategy, let’s take a look at different ways to use IGTV to promote and establish your brand among your true Instagram followers. This is how it is.
1. Design Videos Based on Your Demographics
Relevance is the key to digital marketing, and IGTV videos are good too. Understand the needs of your audience and then create an effective strategy for creating videos that will help meet their needs. You also need to keep in mind the age, gender and other specifications of users to ensure that the content you create is relevant to them.
2. Keep Your Messages Simple, But Clean
Remember, your audience’s attention is probably only 1 minute. You need to grab their attention within that 1 minute to make sure they stay connected to your video for so long. So keep your video content simple yet attractive. Also, keep the messages clear and consistent.
3. Keep Reception for Size of Your Videos
Make sure the volume of your videos is not scary high, which scares your audience and forces them to watch away from your channel. Keep the size of your videos pleasing to the ears – neither too loud nor too low. The volume should be such that your audience can watch and enjoy your content in a public place, with or without headphones.
4. Consider Creating a Video Series
Instead of creating a long video that is hard to watch and understand, you need to break down your video tutorials, demos and tips and tricks into a series of small video series. The benefit of video series is that your viewers can easily watch and enjoy them even while running short in time.