Are you looking for innovative ways and marketing tactics to help you strengthen your brand in 2022 and beyond? We know that building a brand is not easy. Yet, there are some tricks and strategies you can follow to not only create a strong brand, but also share it with your audience.
From creating SEO-friendly long blog posts to brand marketing strategies like referral programs, your options are endless. If you are at the early stages of your brand marketing, you need to start by visualizing your story.
And this is where brand mood boards come in handy. In this article, we are going to look at what a mood board is and how it can help you build your brand and outshine your competitors. Without further ado, let us get right to it.
Mood Brand Board: What Is It and How Can It Benefit Your Brand?
In a few words, a mood brand board is nothing more than a digital or physical board that contains everything you need to explain your brand’s character and goals. From your brand colors to text images and videos, nothing is left out.
To make this easy to understand, think of the mood board as an innovative collage of visual elements combined to create a powerful brand message. But how can such a board help your business?
Well, mood brand boards have several benefits for both startups and established businesses. In fact, a great mood brand board will help you:
Get inspired
This is particularly useful for startups. If you haven’t constructed a comprehensive branding kit yet, a mood board will help you come up with new, empowering elements for your brand (colors, fonts, logo, etc.)
Define and attract specific audiences
At the same time, the limited space of mood brand boards will force you to select the audiences you’re aiming and adjust all visuals accordingly.
Inform and guide your team
Mood brand boards are also a smart way to showcase your brand’s character to your own team. Your board can act as a rule for future projects. To be precise, if your web design team is crafting your website, your mood board will help them decide on the best fits when it comes to the colors, layouts, etc.
Use advanced storytelling to support your brand
Finally, a great mood brand board is one of the best ways to make your brand more accessible and share your vision. Ultimately, your mood board will be an initial way to attract new leads, especially through digital marketing.
It becomes evident that brand mood boards are a particularly effective business strategy that you simply can’t ignore. So, let’s have a look at how to easily create a unique board for your business.
How to Create a Digital Mood Brand Board in 4 Easy Steps
Creating a mood brand board is easier than you might think. Nowadays, there are numerous online tools and creators that allow you to create a virtual mood brand board in just a few minutes. All you need to do is know what elements to include and follow a few simple steps.
Although the design of your mood brand board depends on your personal needs and preferences, make sure that your board includes the following:
- Your brand’s color palette
- Text (quotes, brand messages, etc.)
- Visuals (photos and/or videos)
- Textures and patterns that express your brand identity
If you use a combination of the elements analyzed above, you can create a unique board. And the best part is that the process is quite simple.
Let’s see how to make a mood board in 4 easy steps:
1. Collect Mood Board Ideas and Examples: Utilizing Pinterest and Online Editors
Pinterest as well as online image editing programs offer countless mood board templates that you can use for inspiration. At the same time, you can start collecting quotes and visuals that will help you design your board.
Depending on your niche, you can find some great examples and mood board ideas online. For example, if your brand is about sportswear, you will find that most mood boards and related visuals have a strong feel and dark, energetic colors (blue, gray, black, etc.).
Remember that it’s also a smart tactic to check out your competitors’ mood boards. After you have done your research, it’s time to differentiate yourself and create a unique mood board.
2. Edit Your Visuals
Whether you use your own photos and videos or collect them from online sources, it’s important that you edit them before placing them on your board.
The good news is that there are some top-notch and easy-to-use tools that will help you edit video content, even if you have no prior experience. All you need to do is upload your footage and edit it by improving the quality, adding effects and much more.
3. Narrow it Down and Design Your Board
By now, you should be able to say which of the visuals you collected actually worth to be part of your brand’s mood board. But even if you aren’t, you can start crafting your board and gradually adjust it to match your brand’s ideas, goals, and identity.
To do that digitally, you can use an online maker or graphics design software. There are plenty of tools available on the market that will help you design a mood board in just a few minutes.
4. Collect Feedback, Revise and Finalize
Once you create your board, you should first discuss it with your team and collect their feedback. You can do that by asking key questions like: does this board truly reflect our brand identity?
After you collect their valuable feedback, you can revise and adjust your mood board. You are all set now!
Wrap Up
Clearly, a brand board helps you tell your story in the most direct, visual way possible. Creating an eye-catching visual collage isn’t that hard these days. All you need to do is follow the steps above.
But remember that your brand mood board should be unique. That’s why you should always improvise and customize the template according to your business needs and personal preferences.
