When business owners consider how to expand their company, they often think about social media marketing. In most people’s minds, social media refers to Facebook, Twitter, Instagram, etc. However, there is one social media site that has a large following and can assist you in expanding the footprint of your company.Yes, I’m talking about Reddit, which has over 430 million monthly active users.
The uniqueness of Reddit is that it has small communities called sub-Reddits that bring people together based on their shared interests. These sub-Reddits cover everything from teaching English to juggling. But, that is not all. You can grow your business by:
Asking Users to Participate
Reddit isn’t a place to broadcast your post to your fans; it’s a place to engage with them. The sub-Reddit of the famous car show Top Gear encourages followers to send their favorite car images; and calls them “petrol heads.”
This sub-Reddit community chooses the best picture each week and posts it in the sidebar of their sub-Reddit, along with the name of the person who submitted it.This gives the community’s followers a sense of ownership. Giving followers a voice increases group engagement and increases the likelihood of brand supporters.
If you are writing a paper on using Reddit to grow your business, use this point. And if you struggle to write it, you should hire essay writers.
Engaging in Conversations
Many people use Reddit to ask questions and find answers. If you have some clue regarding the question, provide a solution. But do not mislead; offer authentic explanations. Furthermore, if you ask a question, you should stick around to express your gratitude towards the people who answered your question. If you share something exciting, you should respond to the comments and involve yourself in the follow-up banter.
Your primary focus should be to support the subreddits. You can also apply tactics as Ford did with its FordPiDayChallenge., asking audience mathematics questions. In fact, you can ask a question and respond to loads of comments on the thread. This is a simple way to garner attention on Reddit.
If you explore various resources, or check out Reddit itself, you will come across numerous examples. You can incorporate them into your paper. And if you need coursework help, you can seek professional assistance.
Creating a Network
Anyone can start a sub-Reddit, and with the right strategy, you can quickly construct a network (a collection of interconnected sub-Reddits) around a subject.If you visit Network on Reddit, you will get to see questions related to computer networking. Now, a user might ask a question on networking issues while gaming or streaming movies, etc. Thus, you can get two other subreddits under this network ‘games’ and ‘movies.’
Similarly, the SFW Porn Network created a network of interests like cars, cities, nature, etc., to which people are addicted to. As a result, they were able to create a huge network, having a common naming convention, familiar navigator linking all the sub-Reddits. Furthermore, they kept a close watch on whether the landscape images or car photos are high quality or not.
It is easy to route followers to another sub-Reddit if you have one popular sub-Reddit. This helps in growing the community, thereby boosting more sales and revenue.
Being Entertaining
People visit Reddit to entertain themselves. If you provide the entertainment, you gain Reddit Karma and brand recognition, customer loyalty, and a better reputation in the eyes of customers.Karma can be construed as Reddit’s version of SEO. But, you may ask how to share entertaining and brand-building content?
To understand it better, you need to take a look at few examples. You have to be creative in your approach, just like other companies when they promote their products and services. These involve Ikea, Ford or Adidas. You have to remember that Reddit does not respond well to blatant marketing, which is why you have to induce fun and exciting tactics.
For instance, the Blunder Years subreddit allows people to post funny stories and pictures about awkward phases in their lives. But, if you are not creative, you can be part of the AMA (Reddit for ‘Ask Me Anything’), and you will end up in a good community.
Sharing Latest Updates
This is very easy to comprehend. Brand supporters and fans remain interested in hearing about new developments and upcoming events.If you have a company, you would have to share news about upcoming products, smartphone launch or the introduction of a new software feature.
Similarly, fans of a football club or basketball team would love to know the game schedule, their standings, highest scorers, etc. The sub-Reddit groups, prove to be very useful in these cases, where the fans can talk among themselves. They can also get clarifications from the representatives of these teams.
If you plan on starting your own sub-Reddit, you should include the following in your sidebar:
- A calendar of upcoming events
- Company news and updates
- Company percentage and statistics (that you feel should be disclosed to the public)
The main advantage of showcasing these facts is that when they visit the group, they will be immediately updated.
Performing Interviews
The Game of Thrones sub-Reddit sparked the attention of its fans by conducting interviews with the show’s cast. The actors themselves responded to the most frequently asked questions on Reddit.Doing so on a regular basis increased the size of the audience and brought it closer together by removing the barrier that existed between actor and fan.
Thus, if you want to improve your brand image, you should hold interviews with industry experts. It would bring attention to your site, and you will notice more engagements on other social media handles as well. Your main target would be to furnish the people with helpful information.
For example, if you have a gaming website, you should provide people information related to best CPU usage, consoles to be used, graphic settings, etc. The advantage of this strategy is that it allows the group to be heard and communicate in a memorable way.
These are some of the ways by which you can grow your business on Reddit. Of course, the algorithm keeps on changing, and sooner than later, you might have to explore other ways. But, for now, you can try these tactics. You are sure to get results.
Author Bio:Clara Smith is a social media expert, and he offers freelance service to various companies. She is also an avid blogger, and he shares strategies related to getting engagements and traffic on websites and social media platforms. At present, clara is a part of the essaygator.com team.
