Businesses have switched to online marketing campaigns all over the world. Landing pages help industries create successful marketing strategies to market products and services. A landing page is a crucial part of the design development process and aims to attract visitors and drive them to buy their services. The landing page design has to be impeccable, and that’s what this blog is all about. So, how to create a landing page that’s effective in converting visitors and get them to buy or subscribe?
- Tips to Design an Effective Landing Page
Tips to Design an Effective Landing Page
1. Deliver Sensible Content
Your landing page content must be concise that features your USB. The content you deliver will depend on the product or service you are selling. You must remember that you have around 8 seconds to convince the users that your offer is worth it. Too much information can puzzle the visitors, and they might abandon your page instantly. Talk to your audience using simple language and tell them how they can better their lives.
Top 5 converting text elements
This is the first element your visitors will see. It is a great opportunity to influence your users. Use a heading that clearly asserts the biggest advantages that your product offers. Tell your visitors what exactly they can get on your landing page.
Subheading may display whatever you’re offering in a new light. A few landing pages push their USPs to the heading and use the subheading to describe offers.
- Call to action
Deliver compelling and clickable call-to-action to motivate visitors to buy, register, request a demo, or something else. The best option is to position CTAs at the page’s top and bottom, so visitors don’t need to scroll all the way up to click. You can also add a floating CTA button that’s always noticeable.
Cross-check that your message on the landing page and CTA correspond. If the heading and CTA are different, it might baffle the users. Remove all the confusion and ensure your message reflects what you’ve promised in your CTA and vice versa.
Your unique selling point must be clear and convincing. For this purpose, you can list your USPs in bullet points. State your product’s benefit first, and it’s weaknesses later, showcasing a value hierarchy to your TA. Your bullet-point list should be short so that it does not overwhelm the users.
Lead generation forms
While designing a landing page, keep your forms brief and request only essential information. You want to gather as much information as you can as a marketer. However, for creating a good landing page design, stick to the principle of less is more. Remember that you can always request more details on the thank you page. Users usually don’t mind giving their names and email ids. The best way to decide the form length that works best for your business is to test yourself.
2. Keep a Simple Layout
A good landing page design is simple yet attractive, showing information non-intrusively. To avoid interrupting people with unnecessary visual elements, use an immaculate, simple design with a lot of white space that holds people on your product and call to action. Choose a huge font to make it easy for users to read and understand your landing page’s purpose.
3. Provide Attractive Images
Pictures can have a significant impact on the way users engage with your offer, like text can. Visual reasoning skills allow humans to process and interpret the meaning of what they see. Visuals can communicate extra information to your visitors. Render high-quality shots displaying the best sides of your product or service. Ensure you recruit a photographer who knows the best visual techniques to drive more conversion.
4. Create a Credible Identity
Include all the trust signals you can show your users that you offer and your brand is reliable. Most websites show social proof in the form of a list of users, usage stats, testimonials, and press mentions.
Good landing pages make immense use of testimonials, trust marks, & badges. Testimonials give users an assurance that your brand has a good reputation. Trust badges comprise logos of famous brands you’ve worked with. Also, keep these logos clean and focused while showcasing them as trust signals.
5. Perform A/B testing
Creating a landing page is not adequate. You also need to examine if it works well. You must perform A/B testing to check if your landing page can drive sales.
What exactly to test depends on your traffic origin. For instance, you can test how often users tapped a button, saw a video, or send the lead form. You can also see how users landed on your page and the device that they were using.
You can perform A/B testing on headers, CTAs, images, buttons, press quotes, navigation links, placement of page elements, and trust signals.
6. Stick to Mobile-first principles
Brands have embraced mobile-first strategies to expand their reach because half of the traffic comes from mobile. Your landing page must have a responsive design to boost your conversion rate. A good landing page should look great on smart devices, load fast, and be ultra clickable.
7. Motivate Social Sharing
Include social sharing icons for the users to spread the word about your brand. These icons become a word of mouth promotional campaign. Only use buttons for social platforms that your TA uses to avoid cluttering. Make sure there is an email forwarding option because people like to share things by email.
Businesses and industries realize how important it is to have an online presence to connect with users. Landing pages vary from website homepages and deliver a unique opportunity for organizations to build customer-based marketing campaigns. Each detail matters as it has an impact on the user. The simpler the landing page, the better chances it has to convert the visitors into leads.
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the top app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites.