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How Mobile Marketing Enables the company to expand?

How Mobile Marketing Enables the company to expand?

The usage of smartphones seems to have increased at a fanatic pace – we all know this but what we do not know is 70% of mobile searches trigger an action within an hour. Mobile is no longer a luxury; somehow people are always glued to their hand-phones whether it’s an individual or a business person. 

Keeping individuals aside, let’s focus on businessmen and brick-and-mortar entrepreneurs for a while. Businesses have started following a new trend in mobile marketing. Gone are the times of the flyers, postcards, rehash messages and informing administrations to get more clients. Today, the marketing industry isn’t the same as it used to be before. With the rise in mobile marketing, the marketing industry itself seems to have gone beyond the mainstream print ad, newspaper ad, and hoardings. Further below I would like to mention certain facts and figures which must be taken into account. 

  • Spending more than 5 hours a day significantly leads to 88% growth YOY in time spent watching videos on mobile. (AdWeek)
  • Almost 3 in 5 consumers check email on their mobile phones, while 75% of Americans are known to use their smartphones to check email. (Fluent)
  • In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, which is way up from 0.7 percent in 2009. (Statista)
  • Out of the 3.5 million active social media users as of January 2019, 3.3 million are active social media mobile users. (Statista)

Therefore, it may quite interest you to know that numerous mobile app development companies emphasize conducting an effective mobile marketing strategy in the long run. 

Did we mention, it is beneficial to a great extent? Let me show you how.

  • User-friendly – Mobile marketing whether it’s done by means of SMSs or MMSs, it is essential to have a goal and exact informing towards its intended interest group. Ensure you think of a fresh message which is alluring to pick up and hold the consideration of clients in a matter of moments. 
  • Time Efficient – One of the quickest ways organizations decide to speak with their possibilities is versatile showcasing. Speaking more about today’s hyper tech-savvy age every single day starts and ends with mobile phones. Accordingly, the higher the measure of individual consideration prompts higher odds of getting it changed over into the acquisition of the dealer’s item.
  • Offers and compelling deals – Offering deals is no brainer! The tactic has been in use for so many years when it comes to attracting customers and making them feel they are paying pretty less for more. So, grab it right away! 

Mobile Marketing Channels to take into account

Jumping in the bandwagon of success is not easy but it is a doable job. Here’s how! 

#1 Instant Messengers – WhatsApp to Truecaller and Facebook messager

#2 Email marketing 

#3 SMS marketing

#4 UPI & BHIM

#5 Mobile Friendly websites

#6 Third-party APIs

#7 YouTube Videos

Best Mobile marketing strategies to consider

#1 Video Content – Video content seems to be increasing to a great extent in regards to popularity. So, try making the most of it! According to sources, 75% of people prefer to view on mobile – all thanks to social media channels like Facebook, Instagram, Twitter, and LinkedIn. As a result, marketers have the best time to explore and implement an effective mobile marketing strategy. 

#2 Social media – As I said before, social media seems to have empowered us as individuals as well as businesses like never before. After all, these platforms have the potential to mesmerize with the range of accessibility and scalability. Regardless of whether it’s tied in with arranging out a get-together of similar lovers on Facebook, selling boutique makes on Instagram, or checking item surveys on YouTube before you settle on a buy choice – social trade is the new route for organizations to drive deals through commitment.

#3 Power of voice search – In the year 2018, voice search came into existence and from then it shows no signs of slowing down. Right from Siri to Alexa, Amazon, Echo, Google Home, Bigsby, the year 2019 will see patterns when advertisers embrace this astonishing tech advancement into their showcasing fold. This additionally implies if your clients are depending on voice search whether its to arrange the nourishment or any clothing stuff in the event that on the off chance that they need it. It becomes very important you align your marketing strategies in such a manner that they can help you to be found.

#4 Influencer marketing – I have come across several sources that reveal that an expert-driven market is all set to exceed a market size of $8 billion by 2020. This additionally implies a sizable measure of portable showcasing spending plans from customary media, PR, and online networking, to impact advertising. 

A few stages like Twitch, BuzzSumo, and so on for planning their portable promoting techniques by tackling influencer’s span and driving more deals. 

#5 AR and VR – Augmented Reality and Virtual reality is by all accounts assuming essential jobs later on for versatile advertising applications. Indeed, even today, AR is considered as a safeguard of local applications concerning execution and usefulness. Well, AR and VR do have the potential to leverage the power of connected packaging and passive print.  

Conclusion

Mobile is going to get bigger and better in the upcoming years and the only way to stay ahead in this game is to keep up with the current and upcoming trends. 

Biography:

Joanna Baretto is a Business Analyst at tatvasoft.com.au, it is leading a Mobile app development Company in Australia, you can visit the website to know more about her Company. She has been working for five years in a Technological domain. Her work across multiple disciplines broadly addresses the narratives of techno experience. you can find her on twitter @BarettoJoanna.

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