Having an attractive custom label for you own beauty brand is not a piece of cake. It require a lot of hard work then you think. But that doesn’t meant that it ain’t possible.
Well! Everything is possible.
All you need to find a way to break through the clutter, jump off the shelf, and tell your ideal customer, “This is the lipstick. For you” with your signature!
And the right way to do that is your customization.
But how exactly will you design the kind of labeling that makes your ideal customer scream that “I needed that blush yesterday?”
Never fear!
I am here with all the information you need to design cosmetic labeling that stands out on every shelf and gets your product into your customer’s bag.
Prime before you design
Before you get started with your cosmetic labeling, there are a few things you want to clarify:
- Define your ideal customer! It’s important to know whom you’re designing for. Who’s your perfect customer? Are they girls just as obsessed with sparkles or women of color who want makeup that matches their skin tone? And once you get to know who they are and what are they looking for in a cosmetics brand? Go with that direction and grab their attraction.
- Create a way you need to do with your labeling! Explore online resources to generate your labels in free and get them to your door bell. Pull together images, colors, advertisements, and get them printed as per your customization; the online sites will inspire you to go through the design process.
- Define how your customers are buying your product line! Are you selling online or in-store? In small boutiques or large retailers? Your design strategy depends on where you’re selling your cosmetics.
Let cosmetics Labels trends inspire others.
Get a little inspiration for your labeling design; there’s no better place to start than looking at the latest cosmetics labeling trends. Once you know what on-trend is currently, you can create labeling that caters to your customers’ read right now. Here are the cosmetics labeling trends we’re seeing everywhere right now:
- Intricate line drawings using delicate lines and lots of detail are a timelessly beautiful trend for cosmetics labeling.
- Unique custom fonts! The bold font trend we see across the board in graphic design naturally extends to labeling as well.
- Bold, eye-catching patterns with loud stripes and wild color combinations, the bold pattern trend is going to make your labeling jump off the shelves.
- Cool black labeling with a twist is a timeless trend we will never get tired of.
- Lush floral and warm, earthy colors, a stylishly-vintage trend we can’t get enough of, is cosmetics labeling covered in rich, warm floral and natural, earthy tones. At the same time, this trend has a feminine and sometimes even sexy vibe to it.
- Modern minimalist pastels are a match made in heaven with a combination of pastels to achieve a playful and dreamy look.
Create your perfect cosmetics labeling
If you feel inspired, it’s time to start designing your beauty labeling and cosmetics labels. There are a few various elements you’ll need to consider:
- The first thing to consider is the mood and personality to bring to your labeling. Go for a minimalist vibe in your design! Or you can go for online templates available at many sites.
- Knowing what style you pick will help lead the rest of your cosmetic’s design and ensure you make labeling decisions that align with your overall design goals.
- When choosing colors, pick colors that match your brand personality, grab customer’s attention and stand out from the competition.
- Next up is the font you decide on! Like with colors, choose something unique, on-brand, and instantly recognizable to your customers while they’re scanning the shelves.
- Gather the info you need to include in your labeling! Some everyday things that show up on cosmetics labeling have an image of your product, expiration labels, government warning labels, additional pictures, and brand copy.
Choose your labeling type.
Now, it’s time actually to pick out the physical labeling.
Know the three layers! Just like you start with a primer, follow with foundation, and end with finishing powder when it comes to labeling, there are three different layers you need to think about: outer labeling, inner labeling, and product labeling.
Choose a focal point for your design.
Want to build your brand’s recognition and let your customer know the lipstick or face cream they’re choosing up is all you! So try to put your logo front and center.
Is there an individual ingredient in your beauty goods you know will wow your customers? If so, that needs to be focused on by your design.
By focusing on one core portion of your labeling design, you ensure that your key message is direct to your buyer.
- Think about your ingredients and specialty printing options.
- Next up is to choose the materials and specialty printing options you’ll use in/on your labeling.
There are uncountable options out there to jazz up your labeling. But keep that in your mind: the more complicated your labeling, the higher the budget. Staying in reserve is also a key to save in your bank!
Wrapping things up!
There’s a ton of opportunity in the beauty and cosmetics industry. And with the right product line, the suitable labeling, and the right design, that opportunity is yours for the taking!
Author BIO
Ayesha Kalhoro is a keen content writer, currently works at Revounts. You can also call her a deal hunter because of her curious personality she digs out the most competent products and offers available in the town and dispatch to her readers so that everyone can get profited by the current propositions. She also focuses on incorporating diverse topics to keep her readers to keep them engaged, excited and always looks out for what more she can bring to the table.
