Just like every other industry, marketing has also had a tough year. The ad spend has seen a downfall of almost 5 percent. But businesses are now recovering and adopting to a new normal. This is the indication that there is still hope and you can find ways for your company to find its uptrend pace in the last quarter of the year.
We will look into some tips that you can apply in order to increase your revenue. This will help you meet your end of the year goals.
Communication is key
The first thing you can do is that you reach out to your every client. You sit with them and give them your assurance that you are going to end your year with a high note. You can arrange meetings on a weekly basis with them. You give them hope by telling them that you are there and you are all in this together.
This kind of communication tactic can be helpful. This will help you develop an understanding of what your client is feeling and what are his ambitions. Given the uncertain times, if you can’t meet them in person, arrange a video call.
Always look for the solution
So, if things aren’t working for you then change the conventional strategy. You have to see if you can change your method. If you are going with one product and it isn’t working, then just switch to another one.
Use smart solutions and don’t waste your time on things which do not fall into your domain. Hire an expert if you need to because you might save more money with this approach rather than wasting your time on things you don’t understand. Especially, dealing with accounts can be a daunting task and some people try to do it by themselves. It’s better that you hire an accountancy firm for this task.
Also, you might want to make an addition of CRM. You have to use SEO strategies to increase your product client base. Rather than diving into your niche product, you have to capitalize on things that offer quick solutions. This strategy can help you retain your clients.
Use your contacts
You can ask your family and friends including your clients to let you know about potential businesses and how they can divert it your way. Business owners know people who are relevant and you can exploit it. They can guide you to the right direction even if they don’t need your product.
Try cross selling strategy
Cross-selling is another technique that you can look into. It works best with your retention efforts. Also, it increases the revenue without putting you in a worry for new clients. This depends on your relationship and dealings with your clients. If you think that your clients are happy and responsive, this is a good thing. This means that cross-selling them to another service shouldn’t be that hard. It just has to make some kind of sense in order to work properly.
Also, you can call your clients to ask them what is going on in their mind and what are their goals regarding growth. It is better that you think of an effective marketing strategy. This will help you greatly with your goals. You just have to present your plans well.
Set up your calendar
It doesn’t work if you are working 40 hours a week and that too for someone else. But you don’t want to do it for your own business. It surely takes passion and commitment to drive your company to a stable place. Sometimes you have to work constantly to expand your revenue on a consistent basis.
Set a task-based schedule
Try to set tasks in every hour and every minute of your workday. It doesn’t only apply in work. This will help you spend more time with your employees. Also, you will get to enjoy more time with your family and friends. But you have to set a time schedule for everything.