Gojek is a large application. It is probably the first mobile app to address and answer all sorts of requirements that one can have in his daily routine. What started as a small service was soon able to turn into a very large business operation. So much so, that it became Indonesia’s first ever unicorn business. While there has been a lot of speculation about how or even why Gojek became so successful, it is the belief of many entrepreneurial gurus that the quintessence of any business is actually the geography. There is a huge success for the Gojek rival in on-demand business.

People, places

Different places have different people. Each with their own peculiar tastes, preferences, and beliefs. How can you sell something unless you know if there is any demand for it? Gojek was launched in South East Asia.

South East Asia is very particular when it comes to its tastes and preferences. They have a particular way of living and will indulge in only in the things that they are comfortable with. Understanding the traffic situation and the existing requirement of the geography and demography, Gojek was a very wise move.

They turned the bike taxi industry digital, thereby helping the user as well as the driver in a big way. Considering the typography and the financial station of Indonesia, it was apparent that they prefer bike taxis than cars.

The Ojek business

Ojeks or bike taxis have been around in Indonesia for a very long time. But for as long as it has been, it has been very unorganized. Of course, the founder of Gojek understood the tremendous opportunity in exploiting this sector.

So they came up with an app that offered a solution to a problem that really needed assistance. Now with the help of the Gojek application, it was much easier for the users to find a ride instantly. However, the biggest benefit was reaped by the service providers.

Many times, it used to happen that the Ojek would be just 2 minutes away from the location of the request but wouldn’t be able to get the job because the rider couldn’t see them. Now it was much easier.

The app would automatically find the nearest Ojek and send them a job request. They can accept it; follow the map and go to pick up the Rider. This app was truly a miracle for the people and the Ojek riders.  

How can you emerge victoriously as Gojek rival?

Now that gojek has become such a big name in the world of businesses, it may seem a little difficult to stand up to it. But think about it carefully. Why was Gojek successful? Because it catered to a much-needed section. How can you rival it? By giving them everything!

Basically, today Gojek has expanded its operations from mere bike taxis to a whole lot more. Today Gojek can handle deliveries, taxi, beauty services and more. But you can take the whole of this one step further and end up offering the most inclusive options in the world.

What is that?

Ensure that you have your own Gojek like the application but even more complex and well developed. You want to make sure that your app is a one-touch solution for the people who will be using it. Right now, the way that Gojek operates is that although it is a big app, there are many sub-apps within it and each app requires a different download.

Your app should be such that it is one single application. No one likes to clutter their phones with too many mobile apps. With the help of your app, your users should be able to enjoy the experience of having a single application, with a single download and a single registration process.

This means by downloading the app once, your user will be able to access any service that you offer. This is also extremely useful for the service provider because he can also register into the app just once and offer multiple services.

Why is it useful for Service Providers?

While most of the times, our focus is driven towards facilitating the customers. However, the thing about any service based app or platform is that derives force from the service providers. Basically, when a lot of Service Providers register onto a single app, the app user gets more options.

Any user would like to use an app that has better options than anything else. The only way to get more service providers to register in your application is to ensure that they have a lot of benefits. Keep the commission percentage low enough to ensure that your service provider also makes a decent amount of money.

What’s more, with a Gojek Clone app you also have to make sure that the service provider can log in once and select all the services that he is willing to offer. Then when a service provider is waiting for a job, he can get any job from the list of all the services that he has selected. So, a driver who has also offered to be a dog walker can get a ride request or a dog walking request. He can select/reject the one that he wants.

All you need to do is make sure that you buy a respected and well working Gojek Clone app from a reputable company. Take a full-fledged demo of the app before you buy and ensure that you know exactly what you will be getting when you make a payment for the same.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.