business intelligence strategy

Nowadays, companies operate in a highly competitive and crowded environment. To remain competitive in the market, companies need an efficient way to speed up business processes without sacrificing quality.

Moreover, business intelligence (BI) is in high demand, as companies need relevant and useful information extracted from big data so that they can remain relevant in the market, as well. Fortunately, modern technology is always there to provide a viable solution.

That’s where DevOps comes into play, as a product of Agile software development and Lean operations. Although DevOps has been around for some time now, it’s still a major rising trend in the business world. 

When combined, software development (Dev) and IT operations (Ops), create a whole new environment for businesses to thrive on. With that in mind, here are a few benefits of incorporating DevOps with your business inelegance strategy.

What exactly are DevOps and BI?

As mentioned before, DevOps is a combination of software development and IT operations. This set of practices was designed to shorten the development lifecycle, produce continuous delivery and production while maintaining maximum quality.

On the other hand, business intelligence (BI) is a technologically-driven process that helps analyze data. That way, companies can extract actionable information that helps everyone from executives to employees make more informed and strategic decisions. Once these two start working together, companies can streamline entire processes to vastly improve efficiency and overall performance.

Enhanced collaboration

DevOps isn’t just about putting two departments together and telling them to get along. It’s a product of Agile methodology, which emphasizes collaboration, transparency, communication and trust so that the teams can ensure continuous improvement, as well as adapting to changes seamlessly.

Therefore, DevOps is about breaking down information silos and creating a highly collaborative environment that adapts easily to market dynamics through communication and teamwork so that they can produce better results.

In other words, you’ll have various teams working together and sharing resources towards a common goal, instead of separating departments and having each of them work individually. Simply put, this creates a highly productive environment that helps companies grow and develop further seamlessly.

Faster time to market

We all know how important it is for companies to deliver products to market as fast as possible. We also know that you cannot sacrifice product quality in the process. This seems impossible to achieve under given circumstances. However, with DevOps and BI combined, faster time to market, while maintaining the best possible quality is, indeed, possible.

This is especially true when companies use advanced systems like IaC (Infrastructure as Code). For example, while BI supplies the information, DevOps can automate and test proper infrastructure using IaC that will ensure an ideal environment for developing new products.

The entire infrastructure can be set up on-demand whenever it’s needed instead of having to create a new one every time a new product has to be developed. This can drastically reduce the development cycle and improve time to market rates without reducing product quality to get the best results.

Early bug detection

Continuous delivery and knowledge sharing between DevOps and BI also include testing the product instead of just developing it. In other words, continuous delivery and improvement also mean continuous testing throughout the product’s lifecycle.

This enables early bug and defect detection. As you may know, it’s much cheaper to fix defects early in the development cycle than it’s to fix errors once the product has hit the market.

Therefore, the product is designed according to consumer preferences and need and it’s developed to ensure maximum value to both the company and their customers. By automating testing and monitoring, the teams can easily resolve any issues and avoid releasing unfinished or faulty products in the market.

Improved customer satisfaction

Customer experience became more relevant than ever. For companies to ensure their competitive edge and relevance in the market, they must ensure customer satisfaction. Product quality and improved customer satisfaction are directly correlated.

DevOps and BI can boost deployment frequency, reduce failure charge rates and improve recovery times. That said, any products released under such conditions tend to perform exceptionally.

Highly functional products with no defects directly impact customer satisfaction and experience. In today’s competitive market, having satisfied customers can mean a difference between success and failure.

Continuous improvement

Arguably the most important benefit of DevOps in BI strategy is continuous improvement. After every successful product build and launch, your organization can assess the process to determine what can be improved and do so in the next iteration.

This includes product development, testing, business analysis, market research and so on. Each time you improve upon an existing process, your company performance and productivity increases. This allows you to tackle market challenges much more efficiently and seamlessly.

In other words, your innovative approach will guarantee a competitive advantage for years to come. By constantly improving, you can ensure that the products you build will not only have quality but also ensure that your organization will stand to gain from a good reputation and happy customers.

Incorporating DevOps into your business intelligence strategy is of vital importance these days. The only way to remain competitive in today’s market is to improve business processes while ensuring the quality of the product you develop. This can only be achieved by adopting a new mindset and a new approach that will allow your company to utilize the full potential of both DevOps and BI.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.