No matter how seasoned a professional you may be, you can easily fall privy to some common eCommerce design mistakes if you’re not careful. It does not matter how many eCommerce stores you have designed and how perfect they have been – making mistakes is a common human trait we are all cursed with. What matters is to take proactive steps to avoid it, and we are here to help you with it.
Be it website designing blunders or ecommerce SEO mistakes – you are not immune. Luckily for you, we can help you overcome this problem once and for all.
Read on to learn the top 5 eCommerce website designing mistakes to avoid in 2020:
Not taking active measures to prevent spam and DDoS attacks:
Most of us are experts at combating common spam tactics using plugins or SASs. After all, this is an essential on-the-job requirement that all designers should be skilled in. However, despite the precautions you may have taken, DDoS attacks are extremely common to eCommerce websites, and you might find yourself trying to resolve it.
So when you’re in the process of website designing, make sure that you take proactive action to prevent spams and DDoS attacks. Using a CMS (content management system) with a built-in spam prevention feature is an excellent place to start.
You can also install Recaptcha by Google to prevent spammers from creating fake accounts on your website. Additionally, you can use a service like Cloudflare to stop DDoS attacks. While this is a paid service, it does its job well and lives up to its reputation of effectively mitigating DDoS risks.
Duplicating product descriptions instead of writing an authentic one
To get your eCommerce website to rank for product-specific keywords organically, you need to do the work. This means writing your product descriptions instead of blindly copying the content of similar products that are already out there.
This is an aspect of ecommerce SEO that you should familiarise with if you haven’t already. Most search engines, including Google penalizes duplicate content – so we advise you to avoid committing this common eCommerce designing blunder.
Write your own product descriptions and incorporate relevant product-based keywords to stand a chance to rank for your chosen search terms.
Lacking a proper catalog filter system:
To convert your website visitors into customers, your eCommerce store should be well organized. It is your job as an eCommerce designer to make it easy for website visitors to sort through your client’s website and locate the products that they are looking for.
You can achieve this by designing a robust filter system that allows your customers to select the price range – both high and low, as it helps them find a product that suits their budget. You can also add additional filter options like color, size price, brands, etc. This creates a user-friendly experience, allows your customers to narrow down the results, and purchase a product that they like.
The better the catalog filter system, the higher the transaction rate will be. So while designing eCommerce stores, make sure that this feature is made available to your clients.
Creating a complicated checkout process:
Most times, you might lose out on a potential customer just because your checkout process is too complicated to understand. A lousy checkout process can inevitably lead to low transaction rates as it can discourage your potential customers from making an online transaction.
So when designing an eCommerce, make sure that you incorporate an easy-to-use checkout process to encourage a pleasant shopping experience and expedite sales. You can use simple tactics such as offering guest checkout and excluding unnecessary steps in the checkout process to simplify the checkout process and encourage people to buy from your store.
Email marketing is an effective marketing tactic – but only when people have given their consent to receiving your email newsletters and timely email updates.
This is a common eCommerce designing blunder that most designers tend to make. To avoid this, un-sync your email marketing software from the checkout process.
Instead, add a checkbox option that allows people to subscribe to your email newsletter. This way, your email newsletters will only go to those who are interested in your business – thus laying the stepping stones for what could be the beginning of a long-term association.