Email marketing can be an effective way to boost traffic to your website and increase sales of your products.
It can be, that is, if you can convince people to open your emails in the first place.
If you’ve been trying your hardest to make a successful Email marketing campaign and just can’t seem to get the hang of it, we have some tips that can help. If you’re new to email marketing, you’ll want to pay close to these four pointers:
Focus, focus on the subject line
You could be distributing the cure for cancer in your email body and no one will read it if your subject line is something like “Please Read.” You absolutely must capture your recipient’s curiosity to the point that he or she is compelled to open that email.
So let’s say you’re promoting the best mosquito trap on the market and you know people will buy it if they just knew about it. Which email would you be more likely to open: the one that says “Mosquito Traps for sale” or the one that says “Special Offer for Most Effective Mosquito Control”?
Offer something for free or for a discount
If you promise a special offer in your subject line, you better deliver on that offer in your email or you’ll get marked as spam forever. People love to feel like they are getting a great deal, and sometimes giving something away is well worth the small loss to get greater gains.
Free shipping tends to go over well, as do buy-one-get–one-free deals. If you can’t afford to do either, consider offering a percent off. Whatever you decide to do, make sure it’s clear in your subject line as well as in the body of your email.
Go easy on the graphics
Graphics can be a wonderful way to spruce up an otherwise boring-looking email, but you have to be careful. To start, most email services won’t even display images unless the recipient explicitly permits it.
Moreover, graphics that look too much like landing page designs for second-rate products will send the wrong message to your readers. You want them to see your email and believe that you are offering something of value — something that will solve a problem for them. If you can’t design a graphic that accomplishes this on your own, either hire a professional designer to do it for you or leave it out altogether.
Include a clear call to action
Whether it’s a link to your website or a Buy Now button for the product, make it as clear as day. People have a tendency to zoom through the emails, especially generic marketing emails, so make sure your call to action sticks out from the rest so they know what they should do if interested. Place the call to action at the top, in the body or side and at the bottom so that no matter where the reader has scrolled the call to action is visible.
In the end, remember your main goal, besides selling a product or service, is to help your consumers live a better life. Your newsletter or email campaign should be building relationships between the brand and the consumer not just shouting at them to buy something. Make sure to show this by providing valuable content for your reader.