Of late, mobile app users have erupted all across the globe. Many found this idea (mobile apps) convenient and easier. It has fascinated many shoppers for convenient shopping. According to reports shared by IMARC, the global market of M-Commerce business reached US$ 628 Billion by the year 2020. They shared it is anticipated that it will grow at a CAGR of 34% between the years 2021-2026. So, if you have an E-Commerce website it is the right time to convert into M-Commerce apps.
Why M-Commerce?
M-Commerce apps have become so opportune because people are relying more on handy devices. And if you are still apprehensive regarding this, here is the impartial ground. It will clearly prove that M-Commerce app development is another sphere of E-Commerce.
2019 was the year of the watershed where M-Commerce transactions overtook E-Commerce transactions worldwide.
- It was noted that 7 times expansion in the worldwide mobile commerce order value since the year 2015
- 52% of shoppers avoided using apps with the poor mobile experience
- 51% of users check their smartphones to find new products and brands
- In 2020, 70% of search queries related to B2B were made on smartphones
Conversion from E-Commerce Website into M-Commerce App
- Identification of platform and maintain the feel
Nowadays, there are numerous platforms for eCommerce web development. WooCommerce, OpenCart, etc., are some of the best online store management systems.
You must figure out the platform on which your site is developed. Hire an eCommerce app development company to find out the best platform that suits your business. They will help you identify the right platforms. You can hire reliable Android app developers if your maximum potential crowd is using Android apps.
While converting the existing website to M-Commerce app, consider maintaining the feel. Develop an app that is identical to your existing website. Since your website and M-Commerce apps will be the online representative of your brand, keep similar performance.
- Characterize the key features
There is a tremendous distinction between the manner in which mobile apps and websites work. Hence, it is important to choose the critical functionalities and features of the mobile app before converting a website to a mobile commerce app.
For instance, mobile applications ought to have features such as the simple process for registration. For this, you can either use social media accounts, email addresses, payment gateways, customer support, push notifications, order tracking, etc.
- Development and integration of APIs
Numerous mobile app development companies build APIs. But it is based on the CMS you used for your existing website.
An efficient mobile app development company can develop a powerful API. These API will act as bridges between the components of your website and apps. Hence, your users can have seamless interactions.
Ensure that you have integrated these APIs properly as they fetch dynamic and static information between the site and app. So, while you make any changes on the website related to items, they must be reflected instantly in the app. Hence, you should have proper integration of API.
- Testing the app
This step is essential for your app because it offers a seamless and smooth working of the M-Commerce apps. Whatever may be the case, be it cross-platform or native app development, you must do extensive testing. A leading mobile app development company ensures testing for flawless functionality.
You must also ensure to develop M-Commerce apps that are compliant with prevalent guidelines and laws. Make sure to patch the bugs so that your users do not face any troubles while operating the apps.
- Promote and launch
To launch an app you can go to leading stores like App Store or Google Play store. These stores change to target maximum potential audiences all across the globe.
Lastly, you need to promote your app so that maximum users get to know about your services and app.
