The goal of content marketing is to gain the customer’s attention and turn them into loyal customers.
Mostly, when people think of content marketing strategies, they believe SEO and writing content for the buyer’s journey is enough.
Other than these technical strategies, there are ways in which you can improve the experience of the customer with your content.
The customer of today is empowered. They interact with the brand for entertainment, value addition, or connecting with others. To stand out, you must create content that engages readers and makes them your loyal fan.
In a study, it was concluded that 42% of B2B marketers feel that effective content is the core of generating leads and increasing traffic on the website.
Here are some ways in which you can use content marketing to grab the attention of readers.
Develop Relatable Content
The fastest way to engage customers is to create relatable content. This means that you need to understand the preferences of your target audience. When you are fully aware, you will be able to create content that your audience can relate to.
For instance, if you are selling beauty products, you must focus on tips and benefits that your customers will get after using your product. Even sharing reviews from satisfied customers can attract customers that will help to buy your product.
If you have no clue about your audience’s interest, a poll or a survey can quickly inform you about the customer’s liking. Request your followers to leave a comment, or even a simple survey can promptly inform you about what the customer wants.
In this way, you are making sure that everyone is satisfied with the content that you create. And what content you need to target the new audience.
Reward the shares & Promotion
The easiest way to engage your customer is to reward them for promoting your content. For instance, give your followers an incentive for a discount when they share a particular post for a limited period.
You just need to be mindful of the rewards. The simpler you explain how the customer can get the reward, the easier it will be to share and get excited about it.
This action will not just create an engagement among your followers, and it will increase your sales for sure. And with a discount code, your customers will be happy to share or promote your post.
Create a Customer Experience
It’s not just about creating relevant content. It’s about involving the customer with your content. This can quickly be done with simple actions.
For instance, if you post a new product picture, ask the followers to tell which color they like the most or give them to their friends or family. When a follower shares their view, they engage with the content and the more they engage, more organic reach you’ll get for your content.
Similarly, you can use giveaways or a quiz to make the user leave a comment. In the end, it’s all about generating action from your audience. When the audience goes a comment, it makes the thing personal, and once they’re involved, it will create a customer experience for them.
Use Listicle to Create Valuable Content
Another thing to remember is to create content that adds value to your audience. Once you start creating content that helps your audience, it will be easy to attract a new market by word of mouth.
Figure out the topics that your audience value and write related blog posts. Link those blog posts with your product and service and tell why the audience needs to buy from you.
Listicles are the most popular form of blogs where the audience engages quickly. Use images with clear and straightforward content, and the audience will love to inquire more about the features or the value you are providing to them. That’s precisely what you need to do for your audience. To give enough value so that they come back for more. Alternatively, you can even hire content writing services to take care of your content needs.
Interact Gracefully
How you market your content shows how much you are willing you are to serve the customer. Replying to comments, like the comments and follow-up on the comments, show good intentions towards the customers. This increases loyalty and trust in your brand.
The loyal customers love to come back to the customers because they are treated, respected, and taken care of. Ensure that you welcome customers with open arms.
In the internet age, it is easy for customers to know about how you interact with the audience. It is necessary to keep a friendly tone while interacting with the audience.
Indeed, there will be angry customers, but that doesn’t mean that you lose your temper. Interact as calmly as possible.
Optimize Content For Each channel
Every social media channel must be optimized as per their content need. A tweet on Twitter, a video on YouTube, and a snap for Snapchat. Each social media channel has the size, image-to-text ratio, and file formats that are accepted.
To grab the attention of a particular social media channel, you must optimize the content for it.
Pick the channel where your target audience loves to hangout. Determine which type of content they love, prepare the content, and share it. In a fast-moving market, you need to know which kind of content will best-fit for a particular channel. Produce more content each day so that you’ll know which content is working out for your brand.
Closing Thoughts
The competition is tough out there. The only way to stand out from your competitors is by using powerful unique content. Just like everything else, you need to invest some time; resources to work on your content.
The main point is to engage the audience with exciting content. Use the tips above to engage the audience and increase your sales.
Author’s BIO
Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to latest trends in marketing, technology, ecommerce, and the like.
