Search Engine Optimization (SEO) Concept

Competitor Analysis – One Step to Forward Your Business Growth

Are you looking for an SEO expert that can help you with your branding and marketing? Here you will find the tips to analyze your competitor and prepare your website tailored to Google and your customer engagement. Competitor analysis involves the analysis, researching, categorizing, and rating the strengths and weaknesses of brands that you think could be a threat to your business.

Following are the reasons why content analysis is important for your business:

  • You will learn more about your competition by completing a competitor analysis.
  • Structures of pricing
  • Your present industry and market insight
  • Acquisition trends
  • Forecasting the market and identifying possible possibilities
  • The audience you want to reach
  • Competition and product development horizons are factors to keep in mind.

Identify Your True Competitors

The first step to getting your On-Page SEO moving is to identify your competitor sites. Identifying your competitors is the first stage of competitor analysis. There are 2 types of competitors: direct and indirect.

A direct competitor sells a similar product or service as your business and goes after the same customers. A company that sells similar products to yours but a different group of customers is an indirect competitor. So is a company that sells various products and services but has the same customers as you. Finding and learning about your indirect competitors is essential because it gives you a different view of your business or customers.

Look for New keywords.

Are you looking for On-Page SEO techniques to improve your site DA score? Keyword analysis and keyword research is the answer to your query. Learn who is competing with you for the relevant keywords on Google, how strong their SEO approach is, and which authority sites are linking to their website by doing SEO competition research. See our step-by-step instructions here for help with this procedure. Find out the least ranking keyword and use outbounds and LSI in your web blogs.

Page Analysis

What does it mean to say that a page loads quickly? The loading time of your page’s content is referred to as its “page speed.” The term “site speed” is sometimes used interchangeably with the term “page speed,” which refers to the average page load across all of the visits on a particular site.

One of the best ways to find if your site is organically doing great is Page analysis. The loading time of a perfectly optimized page takes a mere 0.5 to 1 sec.

There are at least two types of web analytics: off-site and on-site web analytics. 

Off-site web analytics measures and analyzes the web, irrespective of whether a person owns or maintains a website. On-site web analytics, which is more common, measure how visitors act once they are on a website. Hire the best SEO Service Provider in India that offer you excellent services at cost-effective rates!

Competitor Backlinks

One of the best On-Page SEO techniques includes backlink generation. Follow the below steps for backlinks competitor analysis:

  • Determine Who Your Competitors Are When It Comes to Backlinks. You must compile a list of your competitors before examining each one, just as you would with keywords.
  • Find Out What Makes Them Special.
  • Examine how your backlink profiles compare to those of other websites.
  • Look for Opportunities to Build Backlinks.
  • Prepare a Report and Put Your Plan into Action.

Find Broken Pages

Dead or “broken” pages include web pages that either do not have content or are no longer functional. When a user clicks on one of these faulty sites, the user is presented with a 404 error message. Because the page in question does not exist online, no one can follow the broken links on that page.

Similarly, fixing broken links may provide context to your website, enhance user experience, and help users and search engines find material on your website more easily. On the other hand, search engines may consider sites with many broken links poor-quality.

Remember that fixing broken pages is important for your On-Page SEO.

Track Your Progress

Finally, you may track your progress. Planning and executing your content analysis strategy must be followed thoroughly and effectively. An SEO Expert you have hired will present you with a report on the progress. Your SEO efforts are succeeding if you notice an increase in the number of backlinks you have. There is a good chance that you are targeting the right keywords for your market and effectively utilizing them in your content if you see that the quantity of organic keywords on your website is likewise growing.

Several aspects contribute to the length of time it takes to see results in SEO:

  • Keyword difficulty
  • The level of competition
  • The number of inbound links
  • Even the age of the site

This means that SEO might take longer or shorter depending on how you handle these major areas of search engine optimization.

You know what? If this is a hassle for you, let us do it. Moving excels in providing top-quality SEO services in India. We have a decade of experience with various brands and expertise with several tools. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.